UK. WHSmith has opened a new store at London Euston, the first of its kind in a railway station. It features a combined offer of news, books and convenience products, electrical accessories, health and beauty products and a pharmacy.
The health and beauty brands offering product ranges in the shop include Avène, L’Oréal and Rimmel.
The pharmacy element of the store has been opened in partnership with Well, making a wide selection of pharmacy products available to rail users. Customers have access to a qualified in-store pharmacist to give them personal support and advice at the station.
Well Operations Director Louis Purchase said: “We’re really pleased to be able to support the health of people travelling through one of the busiest train stations in Europe. Our partnership with WHSmith will ensure people on the go have access to healthcare essentials.”
WHSmith claims the new store environment transforms the customer experience, creating an engaging visual impact while allowing the store to clearly signpost the products, services and offers available.
WHSmith Travel Managing Director Andrew Harrison said: “We’re delighted to have opened our first combined WHSmith and pharmacy format in rail at London Euston station. Making our customers’ journeys easier is our passion, and this new store really does provide the best in convenience retail with a one-stop shop solution for passengers on their journey through the station.”
He added: “We have received great feedback from customers on the new store environment, product range and services offered, and we look forward to welcoming more customers over the coming months.”
Network Rail Property Commercial Director Hamish Kiernan said: “We’re extremely pleased to have a pharmacy offer reintroduced at Euston station and excited with this first of a kind blended essentials concept at our managed stations. This will improve the overall convenience for passengers and customers alike.”
