INDIA. Whyte & Mackay has collaborated with Ospree Duty Free to launch the travel retail-exclusive The Dalmore Anthology at Mumbai Chhatrapati Shivaji Maharaj International Airport.
Launched in October, the collection comprises 13, 16 and 19 Year Old single malts at 43%, 46% and 47% ABV respectively, all finished in Pedro Ximénez sherry casks.
The multi-cask maturation allows for extended ageing, contributing to greater depth and complexity across the range.
The Dalmore Anthology was developed in response to demand in travel retail for aged whiskies and ‘new-to-market’ releases, targeting consumers seeking limited and provenance-led expressions.
Whyte & Mackay noted, “The collection highlights The Dalmore’s renowned expertise in cask selection and its long-standing relationships with leading bodegas, while remaining true to the distillery’s signature house style.
“Borrowing from the language of literature, the term ‘Anthology’ reflects a curated collection of outstanding works. In the same spirit, each whisky has been created for discerning travellers in search of meaningful, elevated discoveries.” {Main story continues beneath the following panel}
Following in the tracks of a PatagotitanThe Dalmore Anthology collection follows in the triumphant footsteps of The Dalmore Porfolio Series, the big winner in the inaugural TREX (Travel Retail-Exclusive) Awards hosted by The Moodie Davitt Report last year.
The Portfolio Series not only headed off white-hot competition to win the TREX Spirits category but won the ultimate accolade, the ‘Patagotitan’ Award for best in show.
Submissions for the second annual cross-category TREX Awards remain open, with the 6 March deadline fast approaching. Nominations can be submitted through this link.
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The Dalmore Anthology launch with Ospree Duty Free is supported by an in-store campaign centred on storytelling and themed visual elements.
Custom display units are designed as bookshelves, with gondolas styled to resemble oversized book covers.
Illuminated glorifiers referencing stacked volumes highlight each expression within the retail space. A dedicated gifting station also forms part of the activation at Mumbai Airport.
Whyte & Mackay Marketing Director UK, Europe and GTR Janice McIntosh said, “India and the Indian traveller represent one of the most significant growth opportunities in global travel retail – particularly within high-end spirits.
“Scotch whisky continues to lead the category, with single malt Scotch now the largest spirits segment by value at India’s leading airports, driven by premiumisation and increasingly sophisticated shopper demand.
“Whyte & Mackay is investing in this momentum through strong partnerships with travel retail customers. We are delighted to collaborate with Ospree Duty Free at Mumbai International Airport to present this exceptional new collection.
“The Dalmore Anthology will undoubtedly help drive growth and support our partner in capturing greater spend from Indian travellers.”
Whyte & Mackay is also a Gold Sponsorfor the upcoming APTRA India Conference, taking place on 25-27 March in Bengaluru.
An Ospree Duty Free spokesperson commented, “The launch of The Dalmore Anthology at Mumbai International Airport reflects the evolving preferences of today’s Indian travel retail consumer, who is increasingly seeking aged, rare and story-led whisky expressions.
“The Dalmore’s legacy of craftsmanship and its focus on exceptional cask maturation align strongly with the premiumisation we are seeing across our spirits portfolio.
“We are pleased to partner with Whyte & Mackay to bring this distinctive travel retail exclusive collection to our passengers, offering them a refined and meaningful discovery at one of India’s busiest international gateways.” ✈
