William Grant & Sons (WGS) is set to present the travel retail-exclusive Glenfiddich 19 Year Old Limited Edition in partnership with Aston Martin Formula One Team at the TFWA World Exhibition in Cannes (GO2 Golden Village) on 28 September–2 October.
The expression will be showcased at an immersive stand, inspired by The Balvenie and Glenfiddich shop-in-shop concepts, highlighting premium storytelling and the company’s exclusive, high-aged spirits portfolio.
The exhibition space is set to spotlight William Grant & Sons’ single malt Scotch whiskies and the craftsmanship of its malt masters.
The stand terrace will feature Silent Pool Gin, celebrating its Royal Ascot collaboration and offering cocktails crafted with Original Gin and Mediterranean Expression.
Glenfiddich 19 Year Old Limited Edition, launched in partnership with the Aston Martin Formula One Team, reflects both brands’ commitment to innovation, mastery and heritage, the company noted.
As part of an immersive experience, Malt Master Brian Kinsman will host exclusive tastings for a select group of key customers.
The stand will also offer Daily Cocktail Hours (17:00–18:00), offering Silent Pool Gin on Monday, 29 September, and Monkey Shoulder and Hendrick’s Gin on Wednesday, 1 October.
Global Travel Retail Brand Ambassador Ashvin Joshi will host visitors at the stand with product tastings and brand storytelling throughout the week.
William Grant & Sons Regional Managing Director – Global Travel Retail Rufus Parkinson said: “Our global travel retail portfolio is designed to meet the evolving demands of travellers seeking experiences and innovations.
“From limited editions to exclusive expressions, we aim to spark curiosity and deliver exceptional experiences. TFWA is always a highlight for connecting with partners and sharing what’s next for our brands in this dynamic channel.” ✈
