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Custom design: The baby pink and black packaging represents the limited-edition rosé and black brut packs |
UK. This month, World Duty Free is offering three exclusive twin packs from Champagne house Lanson, two of which will contain its famous rosé variety.
According to the retailer, the packaging has been specially designed to match the contents. Baby pink and black boxes represent the rosé and black brut packs, while the twin black brut and twin rosé will display one colour.
The black brut twin pack will retail at £41.00 and the twin pack rosé will be £46.00.
World Duty Free Head of Category for Liquor Fraser Dunlop said: “In the last six months we have seen sales of rosé Champagne soar by +30% year-on-year as passengers are clearly extending their palate. We are therefore delighted to be able to offer our customers the great value-for-money twin packs from Lanson, which are a perfect addition to our stores.”
UK Managing Director of Champagne Lanson Paul Beavis said: “We are excited to offer the selection of twin packs exclusively to World Duty Free customers for a limited period. With the new packaging and the single and mixed packs, there is sure to be a style to suit everybody.”
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