CHINA. Shiseido Travel Retail has partnered with China Duty Free Group (CDFG) to open the first The Ginza store in Hainan.
The store, located at the Sanya International Duty Free Shopping Complex (CDF Mall), offers the brand’s tailormade minimalist skincare solutions under the banner ‘Your Skin’s Haute Couture’.
The boutique was designed to feature a high-fashion aesthetic, following The Ginza’s ‘Timeless Beauty’ ethos.
The opening was celebrated with a glamorous launch event and 360-degree marketing campaign, which rolled out across CDFG’s social media channels. The campaign included KOL engagement, livestreaming and programmatic digital advertising.
The grand opening event was held on 8 July. It featured several multi-sensorial experiences that brought The Ginza’s haute couture spirit to life both online and offline.
VIP guests were treated to live musical performances and The Ginza mini suitcases and personalised luggage tags. Chinese musical theatre actor and singer Ayanga 阿云嘎 was one of the celebrity attendees. He joined CDGF executives during the official ribbon cutting ceremony.
China Duty Free Group General Manager of Perfume & Cosmetics, Central Merchandising Division Grace Wang commented, “We are thrilled to strengthen our partnership with Shiseido Travel Retail as we unveil the first-ever The Ginza boutique in Hainan.
“The boutique provides a new and innovative expression of luxury skincare for our shoppers to discover, and the launch event welcomed guests on an exclusive haute couture skincare journey that truly brought the essence of The Ginza to life. We look forward to collaborating further with Shiseido to take The Ginza to new heights.”
Minimal and Modern
The 54sq m The Ginza boutique embodies the simple, minimalist spirit of the brand and brings its Japanese craftsmanship to life. The boutique’s design was inspired by Ginza’s cityscape and uses three key premium materials: white glass, white textiles and silver stainless steel.
The white glass depicts a thin water film to symbolise moisture and skincare, the white textiles pay tribute to The Ginza’s origins as a fashion boutique, while the stainless steel represents futuristic functionality.
It offers the brand’s best-selling lines, which are powered by high quality ingredients developed through 20 years of skin science research. The Ginza Hybrid Gel Oil — the brand’s hero product — is the star of the new boutique.
The Ginza Hybrid Gel Oil is a light gel-oil serum with a Linden flower fragrance. It creates a smooth, glowing and rosy texture on the skin.
Travel retail-exclusive ranges including The Ginza Best Collection and the CDF-exclusive Luxe Routine Care Set are also available at the store.
The first comprises three best-sellers, which when combined, create a highly effective skincare routine. These are The Ginza Hybrid Gel Oil, Moisturizing Lotion and Moisturizing Emulsion. The set also comes with an exclusive Superior Cotton P, made from all natural materials.
The CDF-exclusive The Ginza Luxe Routine Care Set is a three-step luxury skincare routine. It comprises The Ginza Moisturizing Lotion, Moisturizing Emulsion and Creamy Cleansing Foam.
The Hainan opening deepens the partnership between Shiseido Travel Retail and CDFG. It follows the opening of The Ginza’s first travel retail boutique outside Japan in CDFG’s flagship store at the Grand Lisboa Palace Resort Macau.
“Building on The Ginza’s successful launch in travel retail with China Duty Free Group, this momentous opening of the brand’s inaugural boutique in Hainan is well-placed to fulfil the growing demand for prestige skincare from Chinese women travelling to the island,” commented Shiseido Travel Retail President & CEO Philippe Lesné.
Lesné added, “The Ginza is a celebration of Shiseido’s birthplace in Ginza, Tokyo, and the introduction of this jewel in the crown of Japanese Beauty is timely as we mark Shiseido’s 150th anniversary this year. We share our gratitude with the team at CDFG for their ongoing support of our commitment to bring the finest in skin beauty to travellers in Hainan.”
The Ginza first opened in Ginza, Tokyo in 1975. The store was originally a fashion boutique. The Ginza takes a tailormade approach to skincare, which targets the skin’s physiological functions to boost skin health. It began offering high-performance skincare products in 2002, with its proprietary Perceptive Complex EX becoming popular with Japanese skincare fans.
The complex adapts to the skin’s condition and delivers different nutrients throughout the day, maintaining the skin’s stability and resilience. It allows the brand to offer bespoke solutions to all skin types regardless of age, gender or skin type.
Footnote (1): The Moodie Davitt Report has launched an e-newsletter, Beauty Curated, in association with Shiseido. It offers a curated selection of stories focused on the key wellbeing category in travel retail and beyond.
To subscribe free of charge please email Kristyn@MoodieDavittReport.com headed ‘Curated Wellbeing’. All stories are permanently archived on this website. If you would like to be added to its mailing list (or to those for any other Moodie Davitt titles), please click here.
Footnote (2): Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a selection of all recent stories from the offshore duty free sector in Hainan province.
Click here to view all back issues. Please email Sinead@MoodieDavittReport.com to subscribe.
