Zwilling Beauty Group will exhibit for the first time at this year’s TFWA Tax Free World Exhibition in Cannes. (Mediterranean Village: N13). The company will showcase its Zwilling and Tweezerman beauty tools brands.
The focus for Zwilling Beauty will be giftable manicure sets. Tweezerman will present its award-winning tweezer portfolio – described as the first choice of beauty professionals and celebrities alike.
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Zwilling Beauty Group aims to develop the beauty tools category within travel retail | |
Both Zwilling and Tweezerman products target female and male consumers of all ages and ethnicities. To date the portfolios have been carried by key domestic retailers, chains and leading international department stores. Now Zwilling Beauty Group has decided to introduce an edited range into the travel retail environment, after identifying good potential within the hitherto underexploited beauty tools sub-category.
“Beauty tools and accessories are a new category within the beauty space of the travel retail channel,” explained Dr. Cornelia Wittke, Member of the Management Board of the Zwilling Beauty Group and CEO of Tweezerman International.
“Consequently, offering our top quality brands and products in the fast-growing travel retail channel offers a great opportunity for incremental sales and revenue, and a valuable addition for retailers aiming to establish a complete and competent beauty offer in their stores.”
The vastly experienced Juergen Jost, best known in the business for his senior role at P&G Prestige, has been appointed Director Global Travel Retail/Duty Free. He is charged with building the brands in the channel and creating new retail partnerships.
For further information or to make a Cannes appointment please contact Jost on tel: +41 79 2494915 or email: j.jost@zwilling.com
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