US. BAA USA has added a striking new dimension to the shopping opportunity at Boston Logan International airport.
The “Airmall” facility encompasses 37,707sq ft (3,504sq m) in the landside and airside retail halls.
“Travellers are about to experience the airport in a new way,” said BAA USA regional director Mark Knight. “Our programme emphasizes the basics: serving our customers by giving them more of what they expect to find in a world-class airport -recognized brands, local flavour, more choices and value for the money. The Airmall delivers on all fronts.”
The new offer has increased the number of retail and catering locations by about +44%.
“We have been successful in attracting an inviting mix of local to international retailers to Terminal E,” added BAA Boston vice-president Mike Caro. “And with Massport’s street pricing policy reinforced by our “˜no rip-off’ guarantee, consumers are ensured that they will pay no more for goods and services in the terminal than they would expect to pay in Boston shopping malls. It’s a winning combination.”
The Massachusetts Port Authority awarded BAA the contract to develop and manage the retail and food and beverage programmes in terminals B, D and E as part of its modernisation program. BAA and the concessionaires are investing upward of US$25 million in the development.
NEW LOOK LOGAN
* Borders: The bookstore giant Borders opened a megastore for books and magazines last week in terminal E, part of a major expansion in airports this year. The mega retailer of books and entertainment has opened a slim version of its popular neighborhood stores in the airside retail hall. A frequent stopover for book and music lovers worldwide, Borders’ 1,400 sq ft airport shop is stocked with New York Times best sellers, newspapers, magazines, gifts and seasonal merchandise.
* Hudson News: The news and gift shops carry hundreds of titles: business, national and foreign press, hardcover books, paperbacks, and lifestyle magazines. Hudson also carries exclusive merchandise from area tourist attractions, including the Museum of Fine Arts, New England Aquarium, Museum of Science, Children’s Museum, Boston Tea Party Ship & Museum, The Freedom Trail, USS Constitution-Old Ironsides, Harvard University and Cheers!
* Duty free: Duty Free Americas presents fragrances, cosmetics, wines and liquors, gifts and delicacies.
* Basics: A new “everyday” drug store concept from The Hudson Group, brings health and beauty aids, over-the-counter medications, and personal care products to the landside retail hall.
