US. Botox manufacturer Allergan and prestige cosmetics brand Clinique have joined forces to create a new skin care line, to be sold exclusively in physicians’ offices in the US. The range is slated to launch this autumn.
The strategic collaboration marries Allergan’s leadership in the medical aesthetics market with Clinique’s clinically-proven skin care products, to deliver a range designed to complement in-office aesthetic procedures.
Over the past ten years, non-surgical aesthetic procedures have increased nearly +750%, with consumers in the US spending more than US$12 billion on cosmetic procedures in 2006, according to the American Society for Aesthetic Plastic Surgery.
The top five non-surgical aesthetic treatments in 2006, administered in the physician’s office, included BOTOX® Cosmetic and hyaluronic acid dermal fillers such as JUVÉDERMT, laser hair removal, microdermabrasion and laser skin resurfacing.
As more patients seek advice and treatments from aesthetic specialty physicians, there is a similar, growing trend of consumers purchasing skin care products in the physician’s office. Allergan and Clinique expect to pioneer a new category of best-in-class skin care products sold exclusively in physicians’ offices that will be allergy tested and 100% fragrance free.
“Clinique’s promise to our consumers has always been to create dermatologist guided, allergy tested, 100% fragrance free products that address skin care needs,” explained Clinique Laboratories Global President Lynne Greene. “Today we are entering a new phase of our relationship with the medical community. By joining forces with Allergan, the number one medical aesthetics company, we are now able to service consumers who are under the care of a physician with this completely new class of products.”
“Clinique’s rich dermatological heritage dates back 40 years,” noted The Estée Lauder Companies President and Chief Executive Officer William P. Lauder. “This new skin care line, created in collaboration with Allergan, is the next generation of the expression of Clinique’s unique position delivered through one of the fastest growing channels today, physicians’ offices.”
“In collaboration with Clinique, our goal is to establish a leadership position in physician-dispensed skin care by offering a one-stop approach to specialized skin care products under a brand name that is trusted by consumers and backed by science on which physicians can rely,” added David E.I. Pyott, Allergan’s Chairman of the Board and Chief Executive Officer.
As part of the agreement, Clinique will be responsible for formulating, developing and manufacturing the new product line. Clinique will sell products to Allergan, while Allergan will record sales to physicians and handle consumer and professional marketing and distribution.
The agreement with Clinique will allow Allergan to expand the size of its current sales force dedicated to physician-dispensed skin care. Clinique and Allergan may also conduct clinical trials and work with the physician community to ensure the success of the new skin care line.
MORE ABOUT ALLERGAN
Founded in 1950, Allergan Inc, headquartered in Irvine, California, is a multi-specialty health care company that discovers, develops and commercialises innovative pharmaceuticals, biologics and medical devices. The company employs more than 7,500 people worldwide and operates state-of-the-art R&D facilities and world-class manufacturing plants. In addition to its discovery-to-development research organisation, Allergan has global marketing and sales capabilities with a presence in more than 100 countries.
In 2005 Allergan announced an exclusive co-marketing agreement with Elizabeth Arden, to bring a newly formulated PREVAGE anti-ageing line to prestige cosmetic retailers worldwide.
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