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Left: The ribbon-cutting ceremony at Harbour City; Right: The 120sq m boutique features a 2.4-metre high brass curtain | |
HONG KONG. MCM, the luxury German fashion brand, has announced the opening of its stand-alone boutique in the Harbour City shopping centre in Tsim Sha Tsui, Kowloon.
The 120sq m boutique carries ready-to-wear, shoes, handbags, small leathergoods and accessories. The interior features a 2.4-metre high curtain of glittering brass plates hung from the ceiling as the emblem of the MCM brand.
In celebration of the 1 December store opening, MCM held an in-store opening ceremony. Guests included legendary New York stylist Patricia Field and Hong Kong Canto-pop singer and actress Sammi Cheng, a fashion icon and trendsetter who has sold more than 25 million albums across Asia Pacific. Top models Qiqi Yum and Jocelyn Luko were also present.
Later the evening, CEO & Chairperson of Sungjoo Group, Sung-Joo Kim, who has owned the brand since 2005, hosted a celebratory private dinner at Hullett House in 1881 Heritage, Tsim Sha Tsui. Guests included some Hong Kong’s top socialites and businesspeople, such as Kam Kwok Lang, Ingrid Chen, Mrs Yvette Yuen, Harriet Tung, Johnny and Josephine Liang, Reina Chau, Sally Tsang, and Charles Yang.
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Famous New York stylist Patricia Field |
Patricia Field Collection for MCM
For the first time in Hong Kong, award-winning New York stylist Patricia Field unveiled her collection for MCM. As one of the greatest fashion visionary icons, Field’s work includes Sex and the City, Ugly Betty, The Devil Wears Prada, and many more. She has teamed up with MCM in creating a fashion-forward capsule collection, ranging from handbags to backpacks of various style and shape in five timeless and lightweight designs.
Ranging from handbags to backpacks and smaller accessories, the items are available in multiple colours such as army green, Cognac and black. Constructed on canvas materials with leather and intricate hardware detailing, the MCM’s iconic Cognac Visetos logo serves as a subtle backdrop for the freehand sketch of a sultry woman’s face.
Drawn by New York artist Martine, who is closely associated with Patricia Field’s The House of Field styling empire, the illustration was taken from an original artwork which was being displayed at Field’s 8th Street boutique in New York as Field was finding inspirations from the works of art she owns as well as historical pieces she has viewed. As a result, Field aims to seamlessly combine the features that are indigenous to herself and MCM in her creations.
Speaking about her collection for MCM, Field said: “I want to keep the identity of the bag [MCM], so I used classic shapes but changed the fabrics and colours. My vision was very clear from the start – being a fan of MCM, it was easy for me. Easy is always good. When it gets complicated, that’s when the trouble starts”¦ with everything, you learn what works, take it, and run.”
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Patricia Field’s new collection for MCM |
About Harbour City
Developed by The Wharf (Holdings) Limited, Harbour City, located in the hub of Tsim Sha Tsui on Canton Road, is a mega shopping complex that plays host to more than 700 shops, including 50 restaurants and two cinemas. The shopping centre offers a wide variety of fashion brands and is home to an array of international designer flagship stores, aiming to provide a one-stop shopping experience.
About MCM
Founded in 1976, MCM (Mode Creation Munich) produces fine luxury leather goods, apparel and footwear collections for women and men. The brand has its origins in the historic city of Munich and has enjoyed more than three decades of German heritage and craftsmanship.
In the past few years, MCM has successfully established seven flagship boutiques throughout Asia, America and Europe, occupying the finest shopping locations, such as: Kurfürstendamm in Berlin, Sloane Street in London, The Plaza Hotel in New York, Cheongdam-dong in Seoul, Peninsula Hotel in Beijing, and Three on the Bund and Hong Kong Plaza in Shanghai.
The newly opened Hong Kong store at Harbour City opening marks another successful step following the brand’s rapid retail expansion. Last year, MCM accelerated its growth in the US market by opening 15 doors in Saks Fifth Avenue’s finest department stores nationwide.
Celebrity fans of the brand include Beyoncé, Lady Gaga, Dita Von Teese, Lydia Hearst, Coco Rocha, Heidi Klum, Cindy Crawford, Veronica Webb, Patricia Field, and many others.
Since its takeover by the Sungjoo Group in 2005, MCM has grown into an international fashion firm with an array of distinctive product lines which are available in fine stores and MCM boutiques worldwide.
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