GERMANY. Setur Duty Free has opened a standalone Victoria’s Secret store in Frankfurt Airport Terminal 3.
As reported, The Moodie Davitt Report President & Editorial Director Dermot Davitt was on location in Frankfurt yesterday (22 April) for the official inauguration of the terminal, which can serve around 19 million passengers a year and is home to 64 commercial and services outlets in 12,000sq m of space.
The Victoria’s Secret boutique is located in the Non-Schengen Departures area, targeting international passengers with a premium, experience-led retail proposition.
The store offers fashion and apparel lines alongside a curated selection of fragrances, bodycare and accessories.
It was designed in line with the brand’s latest global retail concept, combining contemporary design with an open, inviting layout tailored to the travel environment.
The opening comes amid Setur Duty Free’s wider European expansion. The retailer has recently launched Victoria’s Secret stores at Düsseldorf and Hamburg airports, both of which are reported to be performing strongly.
According to Setur Duty Free, the launch of Victoria’s Secret at Frankurt Airport underlines its focus on premium brand partnerships and offering a high-quality shopping experience for international travellers.
“We are excited to introduce Victoria’s Secret to Frankfurt Airport Terminal 3,” said Setur Duty Free CEO Ahmet Sönmez. “This opening represents a milestone in our European expansion strategy and our dedication to providing passengers with premium shopping options.”
Fraport Member of the Executive Board and Chief Human Resources Officer Julia Kranenberg added: “We are excited to welcome Victoria’s Secret by Setur to Terminal 3. Our new passenger building is a space that redefines the airport customer experience and goes beyond typical airport offerings. It brings together retail, architecture and art in a unified concept.
“Through the close integration of business, design and cultural expression, Terminal 3 offers a truly special atmosphere – making every airport visit an experience in itself.” ✈
