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Nestlé International Travel Retail Business Manager Frank Andreassen (middle right) with Heinemann Retail Denmark Operational Manager Frank Hansen and sampling staff at the launch of Nestlé SWISS Premium at Copenhagen Airport |
Nestlé International Travel Retail has launched its new Nestlé SWISS Premium range through key Gebr Heinemann duty free shops at several airports during May 2012.
The travel retailer is offering the full assortment: Nestlé SWISS Alps, in two box sizes, 130g and 236g; 160g Carres; and 180g Tender Rocks, in both dark and milk varieties.
Exclusive to travel retail, the Nestlé SWISS Premium range has been introduced to drive premium gifting.
Said Heinemann Purchasing Director Rüdiger Stelkens: “Heinemann’s philosophy is to offer travelling consumers an engaging and exciting retail experience and offering unique and exclusive offers is a vital part of this mission.
“We are delighted to be working with Nestlé to offer the new Nestlé SWISS Premium chocolate collection. Confectionery is an important sector within our product mix and we are confident this new range will help to grow the category in general.”
Added NITR Regional Business Manager Frank Andreassen: “We’re very appreciative of the support of Gebr Heinemann in rolling out the Nestlé SWISS Premium range to travellers via its duty free shops. The agreement has included staff training as well as an intensive programme of hostess supported sampling activities to engage shoppers at the point of sale.”
Nestlé SWISS, described by the Swiss confectionery giant as an “industry first in confectionery”, offers a full range of self-treat, informal and premium gifting opportunities.
For details, contact Roland Stieger, Nestlé International Travel Retail, tel: +41 21 924 59 76 or e-mail roland.stieger@nestle.com
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