Ferrero Travel Market is extending key Kinder innovations that first entered the channel through exclusive partnerships. These include Kinder Crunchy Cookies, which debuted with Avolta, and Kinder Crispy, initially launched with Gebr. Heinemann.
Kinder Crunchy Cookies scales up the company’s ‘La Biscotteria’ concept. It combines the creamy, smooth taste of Kinder milk and white chocolate and biscuit crunch. It comes in a 136g format with dedicated packaging developed exclusively for travel retail.
Kinder Crispy features layers of creamy milk filling, cocoa and hazelnut filling, crispy wafer, milk chocolate and biscuit crumbs.
Both products are now moving into expanded global travel retail distribution.
In addition, Ferrero has launched a digital Kinder game designed to engage travellers in-store and beyond the point of purchase. It is also developing its sugar-free offer through a new Tic Tac TWO flavour.
Ferrero Travel Market is also underlining its sustainability commitments. The company has achieved 98% traceability for cocoa; 98.6% traceability to plantation for palm oil; and 97% traceability to farmer for hazelnuts.
99% of cocoa volumes are now sourced through certifications or other independently managed standards such as Rainforest Alliance, Cocoa Horizons and Fairtrade; and 100% of palm oil volumes are Roundtable on Sustainable Palm Oil-certified.
92.9% of packaging is now designed to be recyclable, reusable and compostable. The redesign of the signature Ferrero Rocher boxes contributed to a reduction of 16,000 tonnes of plastic cumulatively since September 2021, the company said.
Ferrero Travel Market General Manager Sergio Salvagno commented, “The TFWA World Exhibition provides an important opportunity to connect with our partners from around the world and showcase how Ferrero continues to evolve its portfolio for travel retail.
“This year’s innovations build on our commitment to delivering distinctive products, engaging shopper experiences and meaningful brand activations across our global portfolio.”
Salvagno added: “By combining product innovation, digital engagement and category expansion, we continue to create value for our retail partners, while offering travellers exciting reasons to discover and enjoy our brands. We also remain committed to embedding sustainability across our business and look forward to sharing further developments during the exhibition.”
Ferrero Travel Market will present the latest developments at the TFWA World Exhibition & Conference in Cannes, where it will exhibit at Bay 11, Bay Village. ✈
*Announcing The TREX Factor – Reaching B2C + B2B Audiences
The Moodie Davitt Report has launched a breakthrough crossover B2B to B2C video series focused entirely on travel retail-exclusive (TREX) products. {Click on the YouTube Icon to view TREX Travels to the Duty-Free World, the introductory video to The TREX Factor} Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the pioneering B2B and B2C crossover series is being shown in multi-lingual form (led by but not limited to Chinese and English) on the Moodie Davitt STUDIO YouTube channel and our WeChat Video platforms. EPISODE 1{Click on the YouTube icon to view Episode 1 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our worldwide premiere, resident TREX Master Martin Moodie – the world’s leading duty-free shopping commentator and Founder of world-renowned The Moodie Davitt Report, introduces Johnnie Walker Blue Label Xordinaire, aged in former French XO Cognac casks, designed to add an element of smoothness and sweetness. Johnnie Walker Blue Label Xordinaire brings these elements together for an extraordinary finish. And, most importantly, it is a definitive TREX, available only in duty-free and travel retail stores. Click on the YouTube icon to view. EPISODE 2{Click on the YouTube icon to view Episode 2 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our second episode, resident TREX Master Martin Moodie introduces you to two single malt whiskies from The Macallan, one of the truly famous Scotch whiskey distilleries of the world. Two very interesting variants with very different stories behind them. Click on the YouTube icon to view. EPISODE 3Our third episode features 叠川 The Chuan, which celebrates the vision of French drinks powerhouse Pernod Ricard to create a prestige Chinese malt whisky. Resident TREX Master Martin Moodie is joined on set by Rolls Wang, Retail Manager at Duty Zero by cdf, Hong Kong International Airport. EPISODE 4In this episode we taste two fine whiskies from Japan under the Misaka label – Misaka 12 Years Old Pure Malt PX Sherry Cask and Misaka 12 Years Old Mizunara Cask. Resident TREX Master Martin Moodie is joined by Hong Kong-based Australian entrepreneur, spirits & wine distributor, restaurateur, whisky aficionado and now whisky owner, Harry Kartasis, who introduced the brand to the world. EPISODE 5In this episode, we stay with the house of Misaka. This time around Harry takes us up the premiumisation ladder, as he introduces Misaka 18 Years Old Pure Malt Mizunara Cask and its 21 Years sibling. Like its predecessor edition, Episode 5 was shot inside Harry’s acclaimed Mexican restaurant in Wan Chai, Hong Kong, El Gordo Tacos & Grill. Brands or retailers wishing to participate in the TREX Factor should contact Martin Moodie at Martin@MoodieDavittReport.com |
