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The 12, 16 and 25 year old variants encompass The Balvenie’s travel retail range | ||
William Grant & Sons has released a new Triple Cask range for The Balvenie single malt Scotch, exclusively for travel retail. The range comprises 12 year old, 16 year old and 25 year old variants.
The Balvenie Triple Cask range has an ABV of 40% and will be available in airports worldwide from April 2013. It will be priced at €45 for the 12yo, €65 for the 16yo and €250 for the 25yo. The 12yo comes in a litre bottle with the others at 75cl.
The latest release from The Balvenie’s renowned Malt Master David Stewart, who this year celebrated his 50th year at the distillery, the Triple Cask range is created by combining The Balvenie that has matured in the three most traditional types of cask – first-fill bourbon, refill bourbon and sherry – in a large wooden vessel known as a marrying tun. These new marriages of The Balvenie are made to recipes refined over time by Stewart. They aim to ensure each captures the distillery’s distinctive style, said to be “rich, smooth and honeyed”.
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The Balvenie Global Ambassador Dr Samuel J Simmons hails the career of David Stewart (centre), in the company of William Grant’s Global Travel Retail Managing Director Rita Greenwood in Cannes last week |
Wm Grant & Sons Global Travel Retail Managing Director Rita Greenwood noted the importance of differentiating the range from the domestic market offer. She said: “It’s very exciting. We have had one-off line extensions for travel retail, but this is the first time that we have launched a range in this way.
“There are strong gifting cues in the packaging, featuring the distinctive golden colours, and there is a progression through the range. It will be well supported in the retail stores by a special chariot style merchandising unit.”
Reflecting on the release of The Balvenie Triple Cask range, Malt Master David Stewart said: “The Balvenie is known for its rich, luxuriously smooth and honeyed character, so I had those flavours very much in mind when creating these whiskies. I nosed several hundred casks for each expression in the range, making sure we captured and brought together those special Balvenie traits that our drinkers enjoy.”
Ian Taylor, Global Marketing Manager Global Travel Retail William Grant & Sons, added: “This is the first time that a range of The Balvenie has been created exclusively for the travel retail market and these beautifully presented new releases are sure to catch the eye of malt whisky enthusiasts on their travels. It is exciting that David Stewart has produced this range in his 50th year at the distillery – he is constantly finding new ways to apply his expertise.”
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The striking new range will be available from April 2013 |
