GERMANY. Pernod Ricard Travel Retail Europe has collaborated with Scandlines BorderShop in Puttgarden to create a display area for its Absolut vodka brand.
Standard pallet space has been transformed into a permanent display, providing a dedicated, eye-catching environment which both introduces the premium vodka brand to new customers and engages with existing fans.
The area features specially-created scents and music selected to complement the Absolut brand and is designed to attract customers by ensuring maximum visibility within the store.
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The display at the Scandlines BorderShop is designed to be eye-catching |
The focus is largely on Absolut Vodka Original, due to its popularity at the Scandlines BorderShop, but shoppers will also be introduced to a variety of Absolut flavours using display screens demonstrating each one’s unique story. Consumers will also be encouraged to sample cocktails and be taught how to make them at home.
Pernod Ricard Travel Retail Europe Area Marketing Manager Christian Løn said: “We are very excited about the new look of our branded space. It evokes the spirit of the Absolut brand universe whilst simultaneously fitting in exceptionally well with the atmosphere of the shop.
“We believe the new Absolut area gives the consumers a full Absolut experience as well as innovatively presenting our products in the shop.”
According to Pernod Ricard, sales of Absolut at the Scandlines BorderShop are driven by significant traffic from Swedish customers. The vodka brand itself originates from Sweden.
“We are extremely pleased with our cooperation with Pernod Ricard and Absolut,” added Scandlines BorderShop Category Manager Martin Olsen. “The new Absolut area has undeniably lit up our shop. We can also see a very positive impact on our customers. We are very much looking forward to our future collaboration.”
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