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Pictured at the launch at The Irish Whiskey Collection at The Loop (left to right) were Andre De Almeida (William Grant & Sons), Dave Gorman and Deirdre O’Carroll of ARI Ireland/The Loop and John Quinn (William Grant & Sons) |
ARI Ireland has launched the new Tullamore Dew Phoenix into travel retail through The Loop shops at Dublin and Cork airports. As an ARI airport exclusive it will also be made available in the retailer’s stores in Bahrain and Cyprus.
The new triple distilled whiskey from the William Grant & Sons-owned brand went on sale today (Thursday) at The Irish Whiskey Collection.
Available in 70cl bottles, the limited edition, medium golden amber whiskey is priced at €49.95 for all passengers – duty free and duty paid.
Described as “medium bodied with distinctive sherry notes”, Phoenix is aid to be “nicely balanced with pleasantly spicy, creamy pot-still whiskey flavours and reveals a long-lasting finish and lingering warmth”.
The new whiskey was named to commemorate Tullamore’s coat of arms, which features the mythical Phoenix, the symbol of rebirth or regeneration.
The Loop Head of Retail Jean Ann Taylor said: “The Irish Whiskey Collection features only the finest products and the newest offering from the Tullamore Dew stable is simply outstanding. The Tullamore Dew provenance together with the company’s reputation, both at home and abroad, will help ensure the early success of Phoenix. It’s keenly priced and is a whiskey to be bought and enjoyed now. Although, as a limited edition bottle, some may decide to add Tullamore Dew Phoenix to their own private whiskey collection.”
NOTE: Moodie Consumer, the business-to-consumer arm of The Moodie Report, has launched a new consumer blog dedicated to travel retail exclusive products – Only In Duty Free .
While we continue to cover travel retail exclusives for our industry readers here at The Moodie Report, at Only In Duty Free we bring them to the attention of travelling shoppers. With product details, prices and availability, we are providing extensive coverage of exclusives across all travel retail channels.
Please email Rahul.Odedra@TheMoodieReport.com if you would like to find out more about Only In Duty Free or to let us know about any new travel retail exclusives.
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