SINGAPORE. Premium drinks company Drinksology Kirker Greer Group has rolled out an activation for Ukiyo Japanese Spirits in partnership with King of Reach by B&S and Lotte Duty Free at Singapore Changi Airport.
The campaign, which runs until 30 June in Terminal 1, highlights Ukiyo’s Blossom Gin, Tokyo Dry Gin and Yuzu Gin.
Blending illuminated merchandising with Japanese-inspired elements and bespoke brand assets, the activation is designed to strengthen Ukiyo’s premium appeal while delivering standout visibility in a high-traffic retail environment.
The initiative also supports the brand’s broader travel retail ambitions by boosting brand awareness, engaging international travellers and further extending Ukiyo’s presence in key global travel retail locations.
Drinksology Kirker Greer Chief Commercial & Strategy Officer Ryan McFarland said, “Travel retail remains a strategically important channel for premium spirits brands, offering a unique opportunity to engage international consumers in a high-discovery environment.
“Singapore Changi Airport is one of the world’s most influential travel retail hubs, making it an ideal platform for Ukiyo.
“Working closely with King of Reach by B&S and Lotte Duty Free, we have created a distinctive presence that reflects the premium credentials of the range while driving visibility among global travellers.”
King of Reach by B&S Head of MEA & APAC – Duty Free & Travel Retail Paul Cooke added, “Changi Airport Terminal 1 is one of the most important stages in global travel retail, and this activation puts Ukiyo directly in front of the high-intent, discovery-led traveller the brand is built for.
“Bringing this to life with Drinksology Kirker Greer and Lotte Duty Free reflects exactly the kind of collaboration King of Reach by B&S is proud to support, and we look forward to seeing Ukiyo continue its growth across our network.”
Designed by Drinksology, the creative division of Drinksology Kirker Greer, the activation was delivered with local production and logistics partners. The completed installation closely reflects the original concept design while ensuring a strong in-store brand presence. ✈
