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Ole Smoky Tennessee Moonshine has appointed Monarq as its exclusive distributor for US duty free and Latin American and Caribbean duty free and domestic markets. The official launch will take place during the IAADFS Duty Free Show of the Americas in Orlando next month.
The brand currently offers nine flavours of moonshine made using authentic East Tennessee recipes, jarred and shipped directly from the company’s Gatlinburg distillery. It is already available in 49 US states and in Canada.
Monarq Group Robert de Monchy said: “Ole Smoky is a great addition to our portfolio of leading premium independent premium alcoholic beverage brands. Moonshine is an exciting new category and Ole Smoky’s proposition coincides with our corporate philosophy of bringing innovation to the Americas.
“We look forward to working together with the Ole Smoky team and to achieve our mutual expectations.”
Ole Smoky CEO John Cochran described Monarq as a “like-minded partner” to manage the distribution of its premium moonshine portfolio in the region.
“We look forward to working with the Monarq team in hopes of extending the Appalachian tradition to Latin American markets,” he added.
