Sparkling wine specialist Henkell Freixenet is returning to the upcoming TFWA Asia Pacific Exhibition in Singapore (10-14 May), showcasing its premium aperitivo and alcohol-free portfolio (Hall B2, Stand 2-X6).
With a focus on expansion in this high-growth region, the company views Asia Pacific as a critical market, supported by multiple duty-free listings secured over recent years and sustained momentum.
Henkell Freixenet Head of Sales Global Travel Retail Ramon Olivé said: “The Asia Pacific region which we are targeting for future growth is becoming increasingly important for us. Over the past few years, we’ve already secured several key listings, and we continue to see steady, positive traction.
“That momentum shows us that consumers here are connecting with our brands and that there is meaningful potential ahead.
“At TFWA Singapore, we look forward to catching up with the main stakeholders of the area to strengthen our presence.”
Key highlights at the showcase will include flagship brands Freixenet and Mionetto, with the company noting that this year presents strong opportunities for both to further develop in global travel retail.
Tapping into growing trends such as Prosecco, aperitivo occasions and low- and no-alcohol drinks, Henkell Freixenet will unveil product innovations at the show, designed to inspire new consumption moments.
These initiatives will also be highlighted at the inaugural TFWA Taste of the World, a new showroom lounge located in Basement 2 of the exhibition, where Henkell Freixenet will introduce its Spritz concept.
A dedicated tasting session will take place on 13 May, welcoming attendees to experience the range.
Olivé added, “Innovation is part of who we are, and this year we’re coming to TFWA Asia Pacific with one of our most exciting pipelines yet.
“The aperitivo momentum continues to build globally, and we’re tapping into that energy with the introduction of our Mionetto Orange Spritz RTS and the new Freixenet Solare Aperitivo range – bright, modern, and crafted for today’s consumer.
“We’re also expanding in the fast-growing NoLo space with our new Freixenet Diamond’s alcohol-free range, which we believe will resonate strongly in the region thanks to its premium look and fresh, approachable profile.”
Orange Spritz Aperitivo Ready-to-Serve range
Rooted in Prosecco Valdobbiadene, Mionetto’s ready-to-serve Orange Spritz Aperitivo showcases the brand’s sparkling wine heritage.
Blending orange and botanical notes with Mionetto’s expertise, it delivers a classic Spritz-style serve made with 100% natural flavours.
Designed for convenience, the pop, pour and serve format offers high-quality consumption while bringing the Italian aperitivo ritual to a broader audience, the company said.
Freixenet Solare
Henkell Freixenet’s best-selling sparkling wine brand Freixenet has expanded its aperitivo range with Solare, a Mediterranean-inspired expression crafted with Spanish lemon, clementine and rosemary, complemented by botanicals for added complexity.
Made with 100% natural flavours, the expression delivers a refreshing, modern option aligned with the growing global spritz macrotrend and its focus on relaxed celebrations.
The Freixenet Solare Spritz campaign centres on the ‘Taste the sun’ platform, highlighting the serve’s sensory appeal. The 3-2-1 signature serve features ice, three parts Freixenet Sparkling, two parts Freixenet Solare and one part sparkling water, finished with a lemon garnish.
Freixenet Solare was rolled out in more than 15 markets globally from March, with an alcohol-free version following in June.
The company also introduced a global travel retail-exclusive format featuring 5cl Mionetto Aperitivo and 5cl Freixenet Solare, developed to address demand in key on-the-go channels and offer the ideal aperitivo serve size for airlines and cruise operators.
Freixenet Diamond 0.0
Marking its debut in the super-premium alcohol-free sparkling wine category, Freixenet introduces Diamond 0.0, crafted from selected Italian grapes and gently dealcoholised to preserve its character.
The expression delivers a balanced taste profile with refined aromas and a crisp, polished finish. It is presented in the brand’s signature diamond bottle, reimagined with a refreshed premium visual identity and bold branding that reinforces the strength of Freixenet’s Italian sparkling portfolio.
The range will expand this year with Sparkling Rosé and Still variants. ✈
