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INTERNATIONAL. British luxury fashion brand Dunhill has signed an exclusive license agreement with global eyewear manufacturer and distributor De Rigo Vision for the design, production and worldwide distribution of the Dunhill-branded optical and sun collection.
The distribution network will include high-end opticians and department stores worldwide as well as Dunhill boutiques.
The first Dunhill eyewear collection by De Rigo Vision is scheduled to launch at the beginning of 2016.
De Rigo Vision Managing Director Michele Aracri said: “We are very pleased to begin this new and exciting partnership with such a prestigious brand as Dunhill, which is synonymous with elegance and luxury. We will use De Rigo’s expertise to develop an eyewear collection reflecting the brand’s commitment to quality and heritage with contemporary sophistication of design.”
Dunhill CEO Fabrizio Cardinali commented: “We are very pleased to announce our partnership with De Rigo, who with their understanding of our business in terms of aesthetics, impeccable quality and innovation, perfectly combines the values of our two companies.”
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The first Dunhill eyewear collection by De Rigo Vision will launch early next year |
