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Dubai Duty Free sales for the three-day anniversary period last year topped US$51 million |
UAE. In what has become an annual shopping tradition in Dubai, Dubai Duty Free will offer a special -25% discount on a wide range of products from 18 to 20 December to mark its 32nd anniversary.
The anniversary weekend this year coincides with what are expected to be the busiest days of travel at Dubai International Airport.
The -25% discount offer will be available for all departing, transiting and arriving passengers at Dubai International Airport and at Al Maktoum International Airport beginning at midnight on 17 December and ending at midnight on 20 December.
Last year, sales for the 72-hour period topped US$51.74 million. On the anniversary day itself, 20 December, Dubai Duty Free sales reached over US$29.33 million in the 24-hour period.
For 20 December 2014 alone, fragrances was the highest-selling category with sales of US$7.63 million. Watches followed with sales of US$6.93 million and cosmetics ranked third with US$3.8 million.
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The company plans a series of big events, including its famed prize draws |
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Dubai Duty Free Executive Vice Chairman Colm McLoughlin said: “The anniversary promotion is now a highly-anticipated event with many travellers choosing to travel on the days when the -25% discount is offered. With this year’s celebrations falling on a particularly busy holiday weekend, we have extended the offer to three days so that our customers, suppliers and staff can join in the celebrations.”
Plans are in place to conduct a Millennium Millionaire draw, a Finest Surprise Luxury Car draw and a series of other promotional activities that will involve both travellers and staff.
When Dubai Duty Free opened for business on 20 December 1983, the operation had 100 employees, 35 of whom are still in active service and are referred to as the “˜pioneers’. The operation currently employs almost 6,200 staff from 47 different nationalities.
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The -25% discount encourages travel and shopping at Dubai International during the anniversary period and falls on the busiest weekend of the year |
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