INDIA. Delhi Duty Free has launched its “˜Vault of Fortune’ campaign at Delhi Indira Gandhi International Airport Terminal 3.
The promotion offers passengers the opportunity to shop and win gift prizes worth US$25,000.
Delhi Duty Free Head of Marketing Abhijit Das said: “Christmas is a family celebration and for thousands of people this year, it will start at the airport. We at Delhi Duty Free are delighted with the response we are getting for this campaign “˜Salebrations,’ which aims to highlight a whole range of gifting ideas and offers from across the categories. We expect this to work really well with our customers with something for everyone no matter what their taste.”
 |
Indian cricket team captain M.S. Dhoni shops at Delhi Duty Free and tries his luck at the Vault of Fortune game |
Two festive zones have been created, one each in Arrivals and Departures, housing digital lockers. Customers who buy more than US$250 of goods can try to unlock these with a coded key.
Other promotions available at Delhi Duty Free during this period include the following:
*A Bose Sound System can be won every day with Chivas Regal purchases;
*Shoppers can win a BMW GT 320D with purchases of Mars, Bounty, Twix and Snickers;
*Up to -50% off the price of brands such as Hugo Boss and Armani Jeans;
*Best price campaign on Chivas 12YO and Johnnie Walker Black Label where shoppers can purchase two 100cl bottles for US$59;
*30% off selected fragrances and cosmetics brands;
*Special offers on Smirnoff, Chivas Regal, Ballantine’s Finest, Johnnie Walker Black Label, Bacardi, Toblerone, Butlers, Cadbury’s and more;
*Gifts with purchase on selected brands like Royal Salute, Glenfiddich and others;
*20% off on Champagne and Cognac.
The shop has embraced a seasonal look with decorations, animations and a Santa Claus cut-out for photo opportunities. The retailer is also running a social media contest: consumers can click a “˜selfie’ with Santa and post it on Delhi Duty Free’s Facebook and Twitter pages, earning the chance to win gifts worth US$300.
