Bahrain Duty Free has launched Benefit Cosmetics in its Departures store at Bahrain International Airport.
Bahrain Duty Free General Manager Fadi Allam said the company was “excited” about the launch and noted that Benefit Cosmetics was the first of a number of new brands set to roll out during 2016 as part of the company’s refurbishment programme. The project to expand the Departures shop is set for completion in December.
“The selection of Benefit as the first new brand launch of 2016 was as a result of customer research carried out over an extended period,” Allam said.
“That survey highlighted Benefit as being among numerous brands that our customers want to see in our store, and we are confident that not only will they add to the shopping experience in our store, but will also add to the overall cosmetics offering within the store.”
Benefit Cosmetics was recently featured in The Moodie Online Interview.
