Travel retail beauty specialist On The Mark Beauty has expanded its summer travel retail offering with new launches, travel retail exclusives (TREX) and airline-specific discovery sets.
Among the highlights is the introduction of the Wonderskin Wonder Blading Lip Color Kit in Whimsical. The kit combines the best-selling Whimsical shade with an Activator that enables Wonderskin’s signature peel-and-reveal application process which offers long-wear lip colour up to ten hours.
Also joining the travel retail portfolio is the Prai Ageless Upper Arm Cream in a 200ml travel retail exclusive format. The caffeine-infused formula is designed to help visibly firm and tone the upper arm area while smoothing the skin’s surface and delivering an invigorating mint fragrance.
In addition, wellness brand Revive Collagen has introduced its Enhanced Plus daily collagen supplement in a travel retail exclusive seven-day pack.
On The Mark Beauty has also strengthened its focus on discovery and trial through a series of exclusive Bon Voyage Discovery Box collections developed in partnership with key European airlines.
An easyJet-exclusive edition features products from brands including The INKEY List, Philip Kingsley, Patchology, Rodial, Gatineau and Avant. The set combines skincare, haircare and wellness products in a travel-friendly format aimed at supporting consumers throughout their journeys.
A separate Jet2-exclusive Bon Voyage Discovery Box includes products from The INKEY List, Philip Kingsley, Hello Sunday, Rodial, Avant and Weleda, offering a curated selection of skincare, haircare and sun protection products.
For Aer Lingus, On The Mark Beauty has created a third exclusive Bon Voyage Discovery Box featuring products from Rodial, Project Lip, Emma Hardie, Gatineau, Prai and Patchology.
By Terry has relaunched its CC Serum Sunny Flash with a new formula in a 15ml format. The multi-purpose serum is designed to hydrate, brighten and prepare the skin for makeup application.
Sleep and wellbeing specialist This Works has launched a Deep Sleep Pillow Talk set, combining a Deep Sleep Pillow Spray with a Stress Check Roll On to help travellers relax and unwind during their journeys.
The summer line-up is completed by Transformulas Marine Miracle Crème, a daily moisturiser formulated with ingredients including Giant Sea Kelp, Sea Salt and Centella Asiatica. The product is designed to hydrate, soothe and protect the skin while delivering anti-ageing benefits.
The expanded portfolio underlines On The Mark Beauty’s strategy of bringing established beauty brands, exclusive formats and discovery-led concepts to travel retail ahead of the peak summer travel season. ✈
*Announcing The TREX Factor – Reaching B2C + B2B Audiences
The Moodie Davitt Report has launched a breakthrough crossover B2B to B2C video series focused entirely on travel retail-exclusive (TREX) products. {Click on the YouTube Icon to view TREX Travels to the Duty-Free World, the introductory video to The TREX Factor} Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the pioneering B2B and B2C crossover series is being shown in multi-lingual form (led by but not limited to Chinese and English) on the Moodie Davitt STUDIO YouTube channel, our dual WeChat Video platforms and (coming soon) Xiaohongshu. EPISODE 1{Click on the YouTube icon to view Episode 1 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our worldwide premiere, resident TREX Master Martin Moodie – the world’s leading duty-free shopping commentator and Founder of world-renowned The Moodie Davitt Report, introduces Johnnie Walker Blue Label Xordinaire, aged in former French XO Cognac casks, designed to add an element of smoothness and sweetness. Johnnie Walker Blue Label Xordinaire brings these elements together for an extraordinary finish. And, most importantly, it is a definitive TREX, available only in duty-free and travel retail stores. Click on the YouTube icon to view. EPISODE 2{Click on the YouTube icon to view Episode 2 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our second episode, resident TREX Master Martin Moodie introduces you to two single malt whiskies from The Macallan, one of the truly famous Scotch whiskey distilleries of the world. Two very interesting variants with very different stories behind them. Click on the YouTube icon to view. EPISODE 3Our third episode features 叠川 The Chuan, which celebrates the vision of French drinks powerhouse Pernod Ricard to create a prestige Chinese malt whisky. Resident TREX Master Martin Moodie is joined on set by Rolls Wang, Retail Manager at Duty Zero by cdf, Hong Kong International Airport. Brands or retailers wishing to participate should contact Martin Moodie at Martin@MoodieDavittReport.com |
