Belvedere has revealed its latest innovation, the Belvedere Single Estate Rye Series, as the luxury vodka introduces the idea of terroir (soil, topography, and climate) to the spirit category.
Belvedere claims that climate variation affects the taste yielded from the same Polish Dankowskie Diamond Rye used in each unique expression.
The launch features two variants, Smogóry Forest and Lake Bartężek, each named for the village of the estate, and crafted to capture the essence of their respective terroirs.
With the new launches, Belvedere Vodka aims to demonstrate its longstanding commitment to producing vodkas of complex character. The brand works with only seven farms and for this series selected two, focusing on the lakeside Bartężek and forested Smogóry, to illustrate the variation of terroir on Dankowskie Diamond rye. When tasted side by side, the two new vodkas deliver demonstrably different taste profiles.
“Terroir is not simply a notional concept, it really does shine through in our food and drink and enables us to experience the history and traditions of a place through our palate and senses,” said Claire Smith-Warner, Head of Spirits Education for Moët Hennessy. “We hope this innovation will leave people with a better understanding of terroir and a fresh perspective on vodka and its potential to be much more than a neutral spirit. We’ve always championed that vodka has complex taste and character and this series is further evidence of the approach to vodka that defines Belvedere.”
“Our new single estate vodkas represent a very special innovation for Belvedere,” said Rodney Williams, President of Belvedere Vodka. “It is the next phase of our quest to show that there is refinement, discernment and extraordinary quality in vodka. It also reflects our commitment to exceed expectations, both in the use of bakers-grade Dankowskie Diamond Rye and our ability to draw out nuanced flavors.”
The Belvedere Single Estate Rye Series features new packaging reflecting the different vodka contained in each bottle. The new bottles have a square base that gradually transitions to a round top and a shorter neck borrows cues from high-end dark spirits. Smogóry Forest is a smoky grey and Lake Bartężek’s is a deep blue.
Belvedere Smogóry Forest and Lake Bartężek will debut in the UK at London Cocktail week and be available in select international markets including the US, France, Australia and others in early 2018.
