Watch specialist Capella will launch the new Bloom 34 Collection from Tick & Ogle at next month’s TFWA Asia Pacific Exhibition (H30, basement level).
Bloom 34 watches are described as “feminine and fashionable time accessories with minimalistic design characteristics inspired by Scandinavian surroundings”. The timepieces feature floral patterns and a 34mm case plated in silver or gold, paired with leather straps or mesh bracelets.
The watches have a starting travel retail price of US$49, aimed at impulse purchase.
Capella CEO Jonas Dahlgren said: “The brand Tick & Ogle was created to interpret future trends and watch making heritage into contemporary watch collections, and to meet the needs of a fashion-conscious audience which seeks an individual look and a sense of timeless style.”
Capella Asia Key Account Sales Agent Ailing Seah-Langeland commented: “With today’s pax mix changing, people are looking more for affordable and unique fashion brands they cannot find in every store back home, and this is exactly what Tick & Ogle offers.”
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