Jewellery specialist Sokolov will launch the silver Unity and gold M-Style collections at TFWA World Exhibition (Yellow Village, E30).
Sokolov, which first exhibited at Cannes last year, partners with major travel retailers including Dufry, Regstaer, and Gebr Heinemann.
The company said it aims to expand its sales network and is prioritising further developments within travel retail.
Its My-Style range features gold jewellery in designs inspired by matryoshka, which means ‘little matron’ in Russian and refers to the nation’s world-famous nesting dolls. The concept also influenced the Russe silver collection, while the Unity range combines pearls and semi-precious stones with sterling silver.
“Sokolov jewellery is a world of intricate and exquisite styles,” said the brand. “The in-house design bureau, comprising designers, analysts and innovation experts, creates contemporary designs that talk about independence, confidence and impeccable taste.”
Sokolov Export Director Svetlana Vinogradova said the brand aims to enhance its extensive jewellery line-up, improve customer experience and cater for customer demands.
