INTERNATIONAL. HFDF (Hematian Family Duty Free), the retail and duty-free sister company of Effy Jewelry, has secured and extended partnerships with Four Seasons Yachts, Carnival Cruise Line, Norwegian Cruise Line, Holland America Line, Seabourn and Celebrity Cruises.
Among the highlights, HFDF has brought its retail expertise to Four Seasons Yachts and expanded its partnership with Carnival Corporation across the full Holland America Line and Seabourn fleets.
The company has expanded onboard Carnival Liberty, Norwegian Cruise Line’s Pride of America and launched an immersive destination retail experience onboard Celebrity Xcel.
Drawing on its expertise across traditional, off-price and travel retail, HFDF has added more than 40 brands to its portfolio, including several first-to-sea partnerships.
The company said it is evolving the onboard shopping experience through curated collections, destination-inspired merchandise, luxury brand partnerships and experiential concepts.
Effy Retail Group President Bobby Hematian said, “We are incredibly grateful for the growth HFDF has experienced and, above all, for the trust our partners have placed in us.
“We believe the future of onboard retail goes far beyond the transaction,” Hematian added. “It is about creating moments that captivate guests and become part of the journey itself. We look forward to being in Cannes, spending time with our partners and continuing the conversations that will shape what comes next for travel retail.”
HFDF will be showcasing its onboard and destination retail strategy at the TFWA World Exhibition & Conference (27 September – 1 October) in Cannes. 🛳️
