Bitmore has unveiled a new range of comfort neck pillows – named Snoooza – which the brand claims set new environmental standards for transparency and validation of materials used.
The pillows come in two models, one made from recycled memory foam (RRP £20, weighing 227g) and the other with recycled ABS beads (RRP £15, 120g).
They are made from high-quality, certified, recycled fibre produced from reclaimed plastic bottles collected within 50 kilometres of coastlines in countries or areas that lack formal waste or recycling systems.
The memory foam version comes in three colours (Grey/Lime Green, Grey/Tangerine Orange and Grey/Aqua Blue) and the recycled beads version in four colours (Smoke Grey, Tangerine Orange, Aqua Blue and Mustard Yellow).
The neck pillow models – both of which are made with GRS recycled material with hygroscopic anti-perspiration yarn – are 100% certified GRS and carbon neutral.
Both models fold up into small pouches, also made from recycled materials, making them ideal for use inflight and as a travel retail product.
Bitmore said its retail customers and consumers will play a role in solving the ever-growing problem of ocean plastic through the Snoooza pillows. The company pointed out that each year at least 8.8 million tonnes of plastics make their way into the ocean, which is the equivalent of dumping the contents of one garbage truck into the ocean every minute.
In addition, at least 80% of plastic flows into the oceans from land, and at current rates, there will be more plastic by weight than fish by 2050 according to research, the brand noted.
Bitmore CEO Hoj Parmar said: “Statistics relating to ocean plastic are very disturbing, so this one of the big reasons that as a responsible player in travel retail we are delighted to introduce our Snoooza pillows to the market. I believe these luxurious neck pillows are the first to be carbon neutral in our industry and we are very proud of that.
“From any single fibre yarn removed from the pillow, we can validate our material is authentic and the material used is 100% made from PET recycled plastic bottles.
“Compared to using virgin fibre, the recycled fibre we use significantly offsets using new petroleum, emitting fewer greenhouse gases and conserving water and energy in the process. That makes a big difference for our future.”
Each individual pillow will have a label that states how many plastic bottles were recycled to make it.
The Snoooza neck pillows can be viewed by potential customers for the first time at the TFWA World Exhibition in Cannes at the Bitmore stand [Blue Village F23]. 35 other Bitmore SKUs will be on display, as reported here.
