USA. Parfums Christian Dior is reporting great success for its recently opened pop-up boutique launched in association with International Shoppes at George Bush Intercontinental Airport Houston Terminal D.
The pop-up opened in late August. Its prime location at the terminal entrance enjoys rare 100% penetration, allowing passengers to discover the complete Dior fragrance and beauty offer.
The pop-up features an impactful presence of Dior’s renowned fragrances portfolio, including Sauvage, Miss Dior and J’adore. It also offers a didactic skincare bar featuring the Capture Totale and Prestige ranges.
Just below the screen, a dedicated make-up space showcases the brand’s Lip Studio. This displays a wave of inclusive shades and finishes. It also places the spotlight on the Forever foundations novelties and the Dior backstage range.
