INTERNATIONAL. Dufry has launched a concept store called Mind, Body & Soul at Queen Alia International Airport (QAIA) in Amman, Jordan, to meet demand for healthier and more sustainable products. More stores will follow in Cambodia, Brazil and Bali.
The Mind, Body & Soul stores, are presented as a shop-in-shop format within existing Dufry stores. They offer a range of nutritious, energy-focused foods for health-conscious customers, alongside sustainable products for a better environment, and relaxing products to promote a sense of wellbeing.
The Mind, Body & Soul concept in Jordan features products from existing suppliers such as Rivage, Bloom and Al Reyhan, as well as many new brands. These include the Long Haul Spa range, which focuses on mini spa products for travel comfort and wellbeing inflight, and internationally recognised brands such as Chilly’s and Fitbit.
Examples of eco-friendly brands on offer include Verolive’s natural skincare products and HAAN’s sustainable option for hand sanitisation and skincare, presented in recyclable and refillable packaging.
Dufry Chief Commercial Officer Andrea Belardini said: “Wellbeing and sustainability are just two of the topics that are very much a priority for many people now. As the leading global travel retailer, Dufry is committed to promoting sustainability and wellbeing within the travel retail sector and wanted to seize the opportunity to fill this gap in the market.
“In response to customers becoming more aware of the importance of mindful, healthy and responsible shopping, we have developed this Mind, Body & Soul concept, which will be tailored by location to suit customers’ specific wants and needs.
“The shop-in-shop in Jordan is the first such launch and will be followed by further openings in several locations worldwide, including Cambodia, Brazil and Bali to name just a few. We expect a positive customer reaction to the introduction of this concept and its collection of products, which are intrinsically linked with sustainability and overall good health.”
Nicolas Claude, CEO of Airport International Group which runs QAIA, said: “As Jordan’s prime gateway to the world, we are keen to shape a convenient and welcoming travel experience filled with all the things our passengers value most; a home away from home, so to speak.
“To accommodate these preferences, we’re excited to have Mind, Body & Soul at QAIA and to see our passengers from around the globe explore its renowned health and wellness brands, particularly the natural and organic products of our premium local suppliers.”
