French spirits group La Martiniquaise-Bardinet has added Generous Gin to its brand line-up following the acquisition of Ôdevie Creative Spirits, whose portfolio also includes Island Signature rum.
The artisanal Generous Gin marks La Martiniquaise-Bardinet’s debut into the super-premium French gin category and builds on its ‘Crafted in France’ portfolio. It is produced in the Cognac region and is already available in selected travel retail locations.
Dubbed the ‘French haute couture gin’, Generous Gin has a delicate floral taste. Its distinctive bottle design takes inspiration from a traditional herbalist’s bottle and features flowers and leaves on an opaline background.
La Martiniquaise International Marketing Manager Constance Descamps said: “We are happy to enrich our ‘Craft from France’ portfolio with this brand which has a great future ahead of it, especially in duty free where it is already a great success.”
Ôdevie Creative Spirits Founder Thibault de la Fournière commented: “In 2022, after a strong 2021 year, we decided that it was necessary to find a new growth driver to accelerate our development. We have shared with La Martiniquaise-Bardinet teams the passion for à la française spirits and are very proud to entrust our brand portfolio to the expertise of their international teams. We wish them success and much pleasure.”
La Martiniquaise-Bardinet Operational Managing Director for France Cyril Cahart added: “We are very excited to welcome Generous Gin and Island Signature rums in our portfolio.
“These premium brands, created and developed by Ôdevie, will be very strategic to enrich our offer to our partners. These two brands benefit from an excellent market dynamic and perfectly meet the consumer expectations for ‘Crafted in France’ premium spirits for Generous Gin and exploration of different origins for Island Signature Rums.” 
