CHINA. The Moodie Davitt Report is pleased to publish our popular Jessica’s Secret Index for August covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis. They are particularly useful now amid the rapid revival of Chinese outbound travel.
At a glance
- August 2023 shows month-on-month position movements from the July Index for spirits and wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wine & Spirits Brand Searches August 2023
1. Moutai Feitian 53%
2. Hibiki Suntory Japanese Harmony Master’s Select
3. Rémy Martin XO Excellence
4. The Macallan Quest
5. Martell XO
6. Suntory Yamazaki 12 Year Old
7. Wuliangye Crystal
8. Suntory The Yamazaki Distiller’s Reserve
9. Johnnie Walker Gold Label Reserve
10. Hennessy VSOP
11. Martell Cordon Bleu
12. Choya Extra Years
13. Johnnie Walker Blue Label
14. Kweichow Moutai Legendary Libai giftbox
15. Hennessy X.O Year of Rabbit 2023 Limited Edition
16. Martell Chanteloup XXO
17. Rémy Martin Reserve Cellar Selection Cellar No.28
18. The Macallan Sherry Oak 18 Year Old
19. Hennessy XO Giftpack
20. Johnnie Walker Double Black Label
At a glance: Makeup
- August 2023 shows month-on-month position movements from the July Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches August 2023
1. Tom Ford Eye Color Quad Eyeshadow Palette #04
2. YSL Touche Éclat Glow-Pact Cushion #B10
3. Chanel Rouge Allure Velvet Luminous Matte Lip Color #58
4. Albion Elégance La Poudre Haute Nuance #01
5. YSL Vinyl Cream Lip Stain #416
6. Dior Addict Lip Glow Color Awakening Lip Balm #001
7. Chanel Le Rouge Duo Ultra Tenue Ultrawear Liquid Lip Colour
8. Giorgio Armani Lip Maestro #405
9. Estée Lauder Double Wear Stay-in-Place Makeup #17
10. Nars Light Reflecting Setting Powder
11. Dior Addict Hydrating Shine Lipstick #740 Saddle
12. Tom Ford Lip Color #16
13. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe #21
14. Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow #226
15. Shu Uemura Petal 55 Foundation Brush (Firework Sparks edition)
16. Lancôme Absolue Fluid Foundation Shade #100
17. MAC Matte Lipstick #602
18. Giorgio Armani Designer Lift Foundation #3
19. Shu Uemura Firework Sparks Hard Formula Eyebrow Pencil #02
20. Givenchy Prisme Libre Setting & Finishing Loose Powder #1
At a glance
- August 2023 shows month-on-month position movements from the July Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches August 2023
1. La Mer The Treatment Lotion 150ml
2. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
3. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
4. SK-II Facial Treatment Essence 330ml
5. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
6. La Mer Crème de la Mer
7. Estée Lauder Advanced Night Repair Eye Supercharged Gel-creme Duo
8. Clarins Double Serum Complete Age Control Concentrate
9. Lancôme Advanced Génifique Youth Activating Face Serum
10. Clé de Peau Beauté Correcting Cream Veil
11. Kiehl’s Clearly Corrective Dark Spot Corrector
12. Sisley Ecological Compound
13. Kiehl’s Ultra Facial Cream
14. Helena Rubinstein Re-Plasty Age Recovery Day Night Set
15. Lancôme Absolue Revitalizing & Brightening Soft Cream
16. Guerlain Youth Watery Oil No Color
17. SK-II GenOptics Aura Essence Serum
18. Kiehl’s Rare Earth Deep Pore Cleansing Mask
19. Lancôme Tonique Confort
20. SK-II R.N.A. Power Radical New Age Cream
At a glance
- August 2023 shows month-on-month position movements from the July Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches August 2023
1. Jo Malone London Wild Bluebell edc
2. Chanel Gabrielle edp
3. Tom Ford Oud Wood edp
4. Byredo Rose of No Man’s Land edp
5. Le Labo Santal 33 edp
6. Chanel Bleu de Chanel Homme Spray edp
7. Chanel Coco Mademoiselle edp
8. Frederic Malle Rose Tonnerre by Edouard Fléchier
9. Chanel Bleu De Chanel edp
10. Jo Malone London English Pear & Freesia edc
11. Chanel Gabrielle Essence edp
12. Chanel Chance Eau Fraiche edt
13. Gucci Bloom edp
14. Hermès Terre d’Hermès edt
15. Jo Malone London Wood Sage & Sea Salt edc
16. Chanel Chance Eau Tendre edp
17. Le Labo Thé Noir 29 edp
18. Bvlgari Pour Homme edt
19. Byredo Blanche edp
20. Giorgio Armani My Way edp
At a glance
- August 2023 shows month-on-month position movements from the July Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches August 2023
1. Toblerone Swiss Milk Chocolate with Honey & Almond Nougat 100g
2. Godiva Milk Chocolate Pearls 43g
3. Godiva Gold Ballotin Box 290g
4. Godiva Tower Napolitains Medium 450g
5. Godiva Dark Chocolate Sea Salt 50% Cacao 100g
6. Godiva Grand Coeur Iconique
7. Godiva 72% Dark Chocolate Tablet 100g
8. Godiva Gold Ballotin 210g
9. Godiva Gold Ballotin 19pc 203g
10. Lindt Assorted Napolitains Carrier Box 250g
11. Lindt Excellence Orange Intense Dark Chocolate Bar 100g
12. Ferrero Rocher Box 375g
13. Lindt Excellence Dark A Touch of Sea Salt 100g
14. Godiva Truffles 16pc 230g
15. Toblerone Tiny Milk Bag 272g
16. Lindt Silver Bar Dark 300g
17. Godiva 72% Cacao Dark Chocolate Almond Bar 100g
18. Lindt Maxi Plaisir Dark Hazelnut 150g
19. Brookside Dark Chocolate Açai And Blueberry Flavors Pouch 198g
20. Lindt Lindor Tube Milk 400g
At a glance
- August 2023 shows month-on-month position movements from the July Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches August 2023
1. Cartier Tank Solo Small Model, quartz movement, steel, leather
2. Cartier Ballon Bleu de Cartier, 28mm, steel
3. Rolex Lady-Datejust, Oyster, 28mm, Everose gold, Olive green
4. Rolex Submariner Date, Oyster, 41mm, Oystersteel, Green
5. Rolex Oyster Perpetual Submariner Date, 41mm, Oystersteel, black ceramic, black dial
6. Cartier Ballon Bleu de Cartier, 36mm, steel
7. Longines Primaluna, Quartz bracelet
8. Rolex GMT- Mater II, Oyster, 40mm, Oystersteel, Jubilee bracelet
9. Omega De Ville Prestige Co‑Axial Chronometer, 32.7mm
10. Chopard Happy Sport, 30mm, automatic, rose gold, stainless steel, diamonds
11. Omega De Ville Prestige Quartz, 27.4mm
12. Rolex Oyster Perpetual Lady-Datejust, 28mm, Oystersteel, pink dial, Oyster bracelet
13. Jaeger-LeCoultre Master Ultra Thin Moon, 39mm
14. The Longines Master Collection, 42mm
15. Rolex, Lady-Datejust, Oyster, 28mm, Oystersteel and white gold, pink dial
16. Jaeger-LeCoultre, Rendez-Vous Classic Date, 29mm, steel, Silvered Grey Dial, diamond
17. Longines La Grande Classique De Longines, 24mm
18. Omega Seamaster Diver 300M Co‑Axial Master Chronometer, 42mm
19. Chopard Happy Sport, 36mm, Automatic, stainless steel, diamonds
20. Rolex Oyster Perpetual Datejust, 31mm, Oystersteel and white gold, mint green dial, Jubilee bracelet
At a glance
- August 2023 shows month-on-month position movements from the July Index for bag lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bags Brand Searches August 2023
1. Louis Vuitton NéoNoé Rose Poudre
2. Chanel 22 Mini Handbag, Shiny Calfskin & Gold-Tone Metal, Black
3. Louis Vuitton CarryAll MM
4. Chanel Mini Flap Bag Lambskin Gold-Tone Metal Black
5. Louis Vuitton Neverfull MM Beige
6. Louis Vuitton Boulogne Black
7. Louis Vuitton Diane satchel, monogram canvas
8. Louis Vuitton Multi Pochette Accessoires, Kaki
9. Chanel Classic Handbag, lambskin, black
10. Louis Vuitton Pochette Accessoires
11. Gucci GG Marmont matelassé mini bag
12. Louis Vuitton Speedy Bandoulière
13. Chanel Boy Chanel Handbag, calfskin & ruthenium-finish metal, black
14. Gucci 1955 Horsebit Bag GG Supreme, Brown, online exclusive
15. LV Nano Speedy
16. Louis Vuitton Cannes Monogram Reverse
17. Chanel Classic Wallet On Chain, lambskin, black
18. Loewe Mini Puzzle Bag in classic calfskin, Tan
19. Louis Vuitton Speedy Bandoulière 20
20. Louis Vuitton Onthego MM Tote Giant Monogram Canvas
At a glance
- August 2023 shows month-on-month position movements from the July Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches August 2023
1. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
2. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
3. Bvlgari Divas’ Dream necklace, rose gold, one diamond and mother-of-pearl
4. Van Cleef & Arpels Sweet Alhambra pendant, rose gold and carnelian
5. Tiffany T Smile Pendant, rose gold, small
6. Cartier Love bracelet, SM rose gold
7. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, mother-of-pearl
8. Cartier Love necklace, 2 diamonds, yellow gold
9. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
10. Cartier Love wedding band, rose gold
11. Van Cleef & Arpels Sweet Alhambra bracelet, rose gold, carnelian
12. Cartier Love bracelet, 4 diamonds, rose gold
13. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, onyx
14. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, chalcedony
15. Bvlgari B.zero1 Necklace, cermet, rose gold
16. Bvlgari B.zero1 Necklace, rose gold, diamonds
17. Chaumet Jeux de Liens Pendant
18. Van Cleef & Arpels, Vintage Alhambra pendant, yellow gold, mother-of-pearl
19. Cartier D’Amour necklace, XS, rose gold, diamond
20. Van Cleef & Arpels Vintage Alhambra pendant, 18k white gold
