International tobacco and vaping company JTI has teamed up with Avolta to launch the limited-edition Camel Animals at selected locations.
The collection comprises five packs each designed with a specific colour and animal, and comes with the same signature tobacco blend of the core range.
The Camel Animals range is promoted through colourful activation zones and an immersive in-store brand experience at selected airports.
At the pop-ups, travellers are offered the chance to create unique postcards that can be mailed worldwide or win gifts and travel vouchers.
The new collection underlines the brand’s focus on innovation and consumer-centricity as well as its commitment to travel retail, the brand owner noted.
The activation also highlights the strong partnership between JTI and Avolta, said the partners.
Avolta Global Category Management Head – Tobacco Darren Eaton said: “We know consumers are always in search of novelties and we are delighted to see the Camel Animals Limited Edition come to life in many of our stores within the Avolta network in the Canary Islands, Switzerland or Morocco, to name a few.
“Through its colours and innovative concept, the limited edition creates the ‘wow’ effect our travellers expect from our stores, which ultimately drives footfall, conversion and spend.” ✈
