INTERNATIONAL. The Moodie Davitt Report today announces the launch of Moodie Davitt STUDIO, a new film division dedicated to high-quality storytelling of the people, brands, retailers and locations that make up the global travel retail and airport commercial revenue sectors.
Moodie Davitt STUDIO, based out of Hainan, China and London, England, will unveil its first production in early April. Titled ‘Hainan’s heritage in a glass – 1,000 years in the making’, it tells the extraordinary story of Zhuo Zhou Shanlan Rice Wine and its Founder & CEO Zeng Fanhua.
The Moodie Davitt Report Asia Pacific Content Strategist, Haikou-based Lara Netherlands, meets with Zeng on location in Hainan to discover the compelling narrative behind a once secret recipe buried in the island province for hundreds of years.
The resultant film, shot and edited by Haikou-based Alexander Roux with production assistance from Chen Ming (‘Mao’), will be first shown in the forthcoming edition of The Moodie Davitt Report China Travel Report eZine.
It will also be shown on The Moodie Davitt Report’s website, in our May Magazine (print and digital), YouTube channel, two WeChat platforms and amplified across our LinkedIn, Instagram, X and Facebook.
Invented by the Li people, a matriarchal minority group on the island, Shanlan Rice Wine dates back to 1097 AD when the famous Chinese poet, Su Dongpo, was exiled to the province.
In the film Zeng vividly recalls his first encounter with Shanlan Rice Wine during a visit to Hainan. “When I first tasted the sweetness of Shanlan Rice Wine, I was not only intrigued by its flavour, but was also fascinated to learn that it was the very wine that my idol, Su Dongpo, drank during his exile in Hainan,” he says.
“I had to make it my mission to invest my time, money and energy into the wine and develop it into something that more people could enjoy. I could not let the wine that my idol, Su Dongpo, drank remain buried in Hainan for another thousand years.”
This beautifully shot film shows how that mission became reality in the form of Zhuo Zhou Shanlan Rice Wine. ✈
| About Moodie Davitt STUDIO Moodie Davitt STUDIO productions will feature a wide variety of formats and subject matter, from short-form film to longer documentaries and even series. The films will be fronted variously by The Moodie Davitt Report Co-Owners Martin Moodie and Dermot Davitt, Asia Pacific Content Strategist Lara Netherlands and Brands Director Hannah Tan-Gillies. The production team includes Alexander Roux and Chen Ming (‘Mao’) in Haikou and Declan Moodie in London. “We are excited to launch Moodie Davitt STUDIO and to unveil a world-premiere film in coming days,” said Founder & Chairman Martin Moodie. “Quality storytelling has been at the heart of our success over the past two decades and we believe the time is right to enhance that capability through the greater use of film. “We plan to work closely with brands, retailers and airports to bring their stories to life in an imaginative, informative manner. Our distribution platform is second to none and we fully expect to attract both a B2B and consumer audience for many of our productions, another first for our industry. “With our strong Hainan and Asia base, we are especially well placed to cover some of travel retail’s biggest stories in a new and fresh way, bolstering our already best-in-class coverage.” *For partnership enquiries please reach out to: Irene@MoodieDavittReport.com (International) Yimei@MoodieDavittReport.com (China) |
