HONG KONG, CHINA. Beauty&You, The Shilla Duty Free-owned beauty products and fashion accessories retailer at Hong Kong International Airport (HKIA), has partnered with Alipay+ to introduce a cross-border payment experience for shoppers.
With Alipay+, passengers can pay like locals, using their preferred payment choices, such as e-wallets and banking apps, at Beauty&You stores.
To kick off the service, Beauty&You, AlipayHK and Alipay have unveiled a wide range of exclusive discounts, promotional offers and other customer engagements, running until 14 May.
AlipayHK users can enjoy HK$100 (US$12.80) off when spending HK$500 (US$64) and paying with Ant Bank PayLater or eM+.
Alipay users benefit from a CNY70 (US$9.60) discount when spending CNY1,800 (US$250) or CNY100 (US$13.80) when spending CNY3,000 (US$415).
In order to snare passengers’ attention and draw them into the stores, a ‘weekly grab coupon’ activity is being hosted on the Alipay App at 12pm every day, allowing shoppers to redeem gifts before boarding.
Beauty&You has also partnered with international brands to bring an array of exclusive shopping offers to HKIA passengers as part of the campaign.
To enrich the customer journey, a vibrant blue interactive photo booth is now available at Beauty&You’s East Hall South store.
After selecting their photo frame and taking a photo, shoppers either scan the QR code to get an e-print or experience the function of Alipay+ by simply paying HK$1 with their home e-wallets or banking apps to get an instant photo and a free gift.
A gacha (capsule toy) machine is also available at the retailer’s East Hall North store.
Passengers can enjoy a free gift by following the ‘Shilla Duty Free Hong Kong’ Alipay brand channel.
Shilla Travel Retail (HK) Limited Managing Director Mr Kang Sang Ho said: “We are excited to be the first travel retailer to introduce Alipay+ to Hong Kong. We can now offer a more seamless and fruitful shopping experience to our customers and bring retailtainment to real life.
“Foreseeing the high traffic at HKIA during Easter and 5.1 Golden Week holidays, we are confident there will be a promising growth in our sales through the strategic partnership with Alipay+.” ✈
