Aviation and travel retail specialist consultancy Ethos Farm has appointed former Bacardi executive David Hughes as Non-Executive Director.
Hughes brings extensive experience across travel retail, consumer goods and international commercial leadership. He most recently served as Bacardi Business Unit Director for the Nordics, Baltics and Caucasus, overseeing operations across 11 markets.
During 13 years with Bacardi, he held several senior positions, including European Director for Global Travel Retail with responsibility for the company’s Global Brand Advocacy Programme.
Based between London and Stockholm, Hughes will support Ethos Farm’s international growth strategy, including the development of Ethos Farm Americas, led by President Lauren Walsh, and the consultancy’s expanding presence in the Middle East and Asia.
Ethos Farm Founder and CEO Sally Alington remarked, “I am absolutely thrilled to welcome David to the Ethos Farm leadership team.
“Having worked with him previously as a client, I have seen first-hand his ability to combine strategic thinking with commercial delivery, as well as his passion for building high-performing teams and lasting partnerships.
“David joins us at a pivotal moment as we continue to evolve our global proposition, attract exceptional talent and demonstrate what gives us the ‘Ethos Edge’.
“Earlier this year, we opened our new headquarters in London, adjacent to Kensington Olympia, alongside our US headquarters in Hudson Yards, New York. We are also expanding into new markets, both geographically and across sectors.
“David’s extensive experience across travel retail, consumer brands and international growth strategies will be invaluable as we continue to scale our business and support clients around the world.”
Hughes said, “I am delighted to be joining Ethos Farm at such an exciting stage in its journey.
“This is a business with a clear purpose, a strong culture and an unwavering commitment to putting people at the heart of performance, which closely aligns with my own values.
“I have long admired the company’s ambition and the impact it creates for clients.
“Working alongside Sally and the leadership team, I look forward to helping accelerate the next phase of growth and building on the remarkable success Ethos Farm has achieved during its first decade.” ✈
