SAUDI ARABIA. The Saudi Tourism Authority has announced the achievement of more than 100 million tourist visitors to the Kingdom in 2023, +56% growth compared to 2019.
The target has been reached seven years ahead of the original schedule set by the country’s ambitious Vision 2030. It underscores Saudi Arabia’s emergence as a global tourism powerhouse.
The visitors – of which about 77 million were domestic and 27 million international – have injected spend of over US$67 billion into the Saudi economy, according to figures from the World Tourism Organization (UNWTO).
The Saudi Tourism Authority commented: “This remarkable accomplishment reflects our nation’s rapid growth as the world’s fastest-growing tourism destination and the immense potential Saudi offers to the travel trade industry.
“Our focus on improving connectivity and infrastructure is designed to make Saudi more accessible to international visitors, opening up new routes and markets for the travel trade industry to explore and benefit from.”
UNWTO said: “We commend the leadership, the Ministry of Tourism, and all partners for their unwavering support and dedication. As Saudi Arabia continues to drive towards its goal of 150 million tourists by 2030, UN Tourism looks forward to supporting its journey, celebrating its successes and promoting a more resilient, sustainable and inclusive future for global tourism.
“Saudi Arabia’s achievement of welcoming over 100 million tourists in 2023 is a beacon of what is possible through collaboration, innovation and a clear vision for the future.
“The Kingdom not only promises a diverse and rich tourism experience but delivers on that promise, paving the way for a brighter future for the global tourism industry.” ✈
