INDIA. Hyderabad Duty Free has partnered with Swedish furniture company IKEA to launch the ‘Year End Bonanza’ shopping event.
The Shop & Win Lucky Draw Contest began on 1 November and will run until 31 January, giving participants a chance to win premium products from IKEA.
Travellers can take part by spending a minimum INR12,000 (US$142) at the retailer’s Arrivals store or INR7,000 (US$82) at the Departures store during the campaign period. The total prize value for the contest is INR1.3 million (US$15,400) with 16 winners.
The first prize features premium IKEA home furnishing products worth INR450,000 (US$5,334), including delivery and installation. The second and third prizes are gift cards worth INR275,000 (US$3,259) and INR175,000 (US$2,074), respectively.
In addition, the campaign offers monthly giveaways with three gift cards worth INR100,000 (US$1,185) up for grabs and ten worth INR10,000 (US$118.50). To build awareness for the campaign, the partners have set up an IKEA home furnishing animation at Hyderabad Rajiv Gandhi International Airport.
Hyderabad Duty Free’s collaboration with IKEA marks a milestone in Indian travel retail, bridging the gap between the sector and the home furnishing segment. ✈
