Coach unveils ‘Holiday Dinner’ pop-up café at Ever Rich Duty Free downtown store in Taipei

The Coach Coffee Shop combines American holiday traditions with Taiwanese creativity

Luxury fashion house Coach has partnered with Ever Rich Duty Free to unveil a Taiwan-exclusive pop-up café at its downtown store in Neihu, Taipei. 

The ‘Holiday Dinner’ café, open until 6 January, features a three-foot-tall Christmas tree with gingerbread decorations and colourful lights. 

The Christmas tree is adorned with candy canes, bows and baubles

The café menu includes American desserts, such as Christmas red velvet cake, and seasonal hot foods. Limited-edition Coach café products, including the popular ‘Ms Joe’ figure, are also available at the store. 

Additionally, Ever Rich Duty Free has partnered with Taiwanese tea producers to offer hand-brewed speciality teas from Taoyuan, New Taipei City and Hualien City. 

The duty-free store will host an exclusive event for Coach VIPs and Ever Rich members on 7 and 8 December. Guests will have the opportunity to create a Christmas wreath and receive a Coach countdown calendar. 

A Christmas party in the outdoor plaza (first floor) will feature food, a retro carousel and American food trucks. The live music lineup will feature popular singers, jazz bands and orchestral performances, creating an immersive audio-visual experience for customers. 

Note: The Moodie Davitt Report publishes the FAB Newsletter, which features highlights of openings, events and campaigns from around the world of airport and travel dining.

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