INTERNATIONAL. World-renowned British Perfumer Ms Jo Malone CBE has unveiled Jo Vodka, her debut premium spirits line, with three expressions available in global travel retail through Avolta.
With listings secured in 100 airports spanning the UK, Europe, Asia, North America and South America, all three premium fusion vodka expressions are available at a duty-free price of £29.99 (US$40.60). The vodka range will be distributed in travel retail by Quintessential Brands.
Building on decades of experience in fine fragrance creation as the founder of Jo Malone London and Jo Loves, the highly respected entrepreneur is marking her foray in the super-premium vodka category with a disruptive, sensory-driven offering.
Developed with G&J Distillers (Quintessential Brands) Master Distiller Joanne Moore, 101, The Purist leads the brand’s luxury vodka trilogy, inspiring the fusions that follow.
Moore said, “I was thrilled to work with Jo on this project, she has always been a creative icon to me in the world of fragrance. The collaboration gave us the chance to harmoniously merge our expertise in scent and taste, delicately infusing natural botanicals and unique flavour combinations to create a stunning range of fusion vodkas designed to awaken the senses.”
The Jo Vodka trilogy includes:
- 101, The Purist: Described as “a jewel of luxury and elegance”, the vodka offers an uncomplicated profile, clean aroma and smooth texture.
- 102, The Bohemian: Designed for sunny days and beach evenings, this expression features citrus notes of bergamot, pomelo, bay leaf and yuzu.
- 103, The Artist: This expression offers a bold profile with floral notes of rose, neroli, pink peppercorn and sencha.
Jo Vodka Founder Ms Jo Malone CBE said, “I’ve always been curious whether my sense of smell could transcend its boundaries and be reimagined in the world of taste. With Jo Vodka, I believe we’ve achieved exactly that.
“Each fusion captures a distinct emotion crafted to complement how you feel in different moments and transport you to different places. We worked tirelessly to perfect The Purist 101, as it is the base of the trilogy acting as a blank canvas for each unique fusion to be created.
“I am so excited to launch this new venture and hope the Jo Vodka trilogy stirs the senses like never before.”
Avolta Global Category Head of Liquor David de Miguel added, “At Avolta, we’re passionate about redefining the travel experience and that means offering travellers something truly exceptional at every step.
“We are excited to exclusively bring Jo Vodka’s bold and creative new trilogy of super-premium vodkas to airports all over the world. It’s another way we’re delivering on our strategy to make every journey more memorable.” ✈
