FRANCE. French luxury skincare house Patyka is set to make its travel retail debut at Nice Côte d’Azur Airport in October through an exclusive partnership with Lagardère Travel Retail.
The brand’s skincare range will join the airport’s premium beauty offer, featuring bestsellers such as the Advanced Plumping Serum and Pro-Collagen Lift Mask.
Patyka’s entry into travel retail reflects its wider growth strategy, complementing subsidiaries in Spain, Italy, Switzerland, Belgium, Luxembourg, the Middle East and Mexico.
The company views the channel as a natural extension of its premium distribution model, with the Lagardère partnership expected to accelerate expansion within the channel.
The milestone strengthens the brand’s positioning as a leader in combining advanced biotechnology with organic certification.
Since it was established in 2002 in Paris, Patyka has been developing high-performance organic skincare by fusing botanical and biotech actives with sensorial textures and natural fragrances from Grasse.
Its status as a B-Corp and Entreprise à Mission underscores its commitment to achieving visible clinical results while respecting human health and biodiversity.
Patyka’s strength is centred in its internal Research & Development laboratory, which has developed exclusive, patented formulas with clinically proven results.
Patyka CEO Pierre Juhen said, “Travel retail represents a strategic step in Patyka’s international development.
“Partnering with Lagardère Travel Retail at Nice Airport allows us to introduce the ‘Organic Science’ – with its clinically proven efficacy – to a diverse and international clientele in an environment that embodies French elegance and innovation.”
Lagardère Travel Retail Beauty Director Gwendoline Bommier added, “We are delighted to welcome Patyka to our beauty portfolio at Nice Côte d’Azur Airport.
“Their unique positioning – at the crossroads of biotechnology, sustainability and luxury – resonates strongly with today’s travellers seeking efficacy, authenticity and responsibility in their beauty choices.”
Patyka is among the beauty brands featured in the ‘We Care We Do’ programme, which highlights responsible practices through standards including third-party certifications and alternatives such as solid cosmetics and refills. ✈
