BHUTAN. Destination jewellery specialist DENIZEN has launched an exclusive listing onboard Drukair Royal Bhutan Airlines in partnership with King Power Traveler.
Starting this month, Drukair passengers can purchase a gold-plated bracelet from DENIZEN’s Voyage collection depicting Druk the Thunder Dragon – a national and cultural symbol of Bhutan.
Representing strength and protection, the minimalist dragon design is paired with a red nylon string featuring an infinity knot – one of the auspicious motifs of Buddhism. It symbolises “the cycle of life and the inherent link between one’s material life and spiritual journey”, according to the brand.
DENIZEN Managing Director Estelle Baumann commented: “We started our travel retail journey with inflight sales. Even though this business model can be a challenging one, we strive to offer exclusive products for carefully selected carriers with strong brand identity and a meaningful link with their destinations.”
DENIZEN will be present at the TFWA World Exhibition and Conference (Yellow Village D35). ✈
