GERMANY. Davidoff Cigars has launched its first travel retail-exclusive release – the Davidoff Voyager’s Selection – through an innovative cross-category promotion with Charles Heidsieck Champagne.
The collection is being showcased via an activation at Frankfurt Airport Terminal 2 in partnership with Frankfurt Airport Retail, the joint venture between Fraport and Gebr. Heinemann. It launched on 3 October and runs until 4 December.
Travellers can discover Davidoff Voyager’s Selection while enjoying tastings of Charles Heidsieck’s cuvées, creating a multi-sensory experience that unites the heritage and craftsmanship of the two houses.
Davidoff Voyager’s Selection was officially launched on 2 October. The line’s debut edition, the Voyager’s Selection White Band, showcases the brand’s craftsmanship in an exclusive travel-friendly format with premium packaging.
It presents four of Davidoff’s White Band Collection blends – Signature, Grand Cru, Aniversario and Millennium – in a new gran robusto format. The innovative size offers a fresh interpretation of Davidoff’s flavour and craftsmanship. According to Davidoff, plans are in place to expand the line in the future.
Charles Heidsieck is complementing the Davidoff Voyager’s Selection with three cuvées: Brut Réserve, Rosé Réserve and Blanc de Blancs.
“The launch of our first line exclusively created for global travel retail marks an exciting milestone for Davidoff Cigars,” commented Oettinger Davidoff Head of Partner Markets & Duty Free EMEAA Jean-Christophe Hollay.
“In partnership with Charles Heidsieck Champagne, we invite travellers to discover an elevated journey of taste, refinement and discovery – a perfect reflection of our shared commitment to excellence.”
“Driven by a pioneering spirit, a love of travel and the joy of sharing, this collaboration embodies our aligned spirit and traditions,” added Charles Heidsieck Global Travel Retail & Middle East Director Cécile Vangelisti.
“Together, we have created an experience that celebrates craftsmanship and emotion while capturing the essence of both our Maisons in a truly distinctive way.” ✈
