Starboard Group has unveiled an expansive retail offer and an array of immersive and personalised experiences onboard Star Princess, the newest addition to the Princess Cruises fleet.
The 4,300-guest vessel, which embarked on its maiden voyage from Barcelona on 4 October, will begin its inaugural USA sailing from Fort Lauderdale on 7 November.
First-at-sea offer
Star Princess debuts several first-at-sea concepts, including a Chanel beauty shop-in-shop offering a curated selection of the French house’s skincare and cosmetics lines.
Other beauty highlights include designer fragrances for men and women, clean skincare and bodycare from Beekman 1802, and haircare from Moroccanoil.
Starboard has also introduced a first-at-sea selection of vintage preowned luxury handbags from Fashionphile, featuring styles from Chanel, Dior, Gucci, Hermès and other luxury houss. The offer is complemented by collections from Coach and intricately beaded and embellished handbags and accessories from Mary Frances.
Starboard has curated an assortment of luxury Swiss watches onboard Star Princess with two standalone Breitling and TAG Heuer boutiques alongside watches from John Hardy, Norqain, Rado, Tissot and Citizen.
In addition, Starboard is offering a selection of certified preowned Rolex pieces and timepieces from Jacob & Co., marking the company’s debut with Princess Cruises.
In the fashion jewellery space, Starboard presents collections from Jason Hyde, Jet Set Candy, Pandora, Swarovski and Shae – the latter making its Princess Cruises debut.
Cruise guests can discover an assortment of men’s, women’s and kids’ apparel, resortwear, and accessories from brands such as 7Diamonds, America Beyond, Shiraleah and Vineyard Vines.
In a Princess Cruises first, Starboard has introduced a range of ‘Make it your own’ personalisation services, allowing guests to commemorate their voyages with engraved, embossed or embroidered items. The service is available across jewellery, apparel, handbags and accessories. Onboard ear piercing services further expand the experiential offer.
Immersive activations and exclusive collaborations form another pillar of the experience. Guests can participate in an interactive digital-first liquor discovery programme, including tastings of a limited-edition Angel’s Envy bourbon. The bourbon was selected exclusively for Star Princess by Starboard President and CEO Lisa Bauer and Princess Cruises President Gus Antorcha.
Sense of place
Reflecting Starboard’s focus on sense of place, Star Princess features a destination-themed retail boutique that connects travellers with local artistry and craftsmanship inspired by the ship’s itineraries.
The destination offer spans food, apparel, accessories, kitchenware and drinkware, artwork, fashion jewellery and souvenirs.
When sailing the Caribbean during its inaugural season, guests can shop a selection of local brands for the first time at sea. These include folk art from the Dominican Republic inspired by the cayena (hibiscus) flower and jewellery and gifts from Mexican brand Tumbiko.
An exclusive inaugural Princess Cruises collection of logo tees, hoodies, caps and bags completes the assortment.
Following its Caribbean season, Star Princess will sail to Alaska in summer 2026, with additional itineraries to follow.
“We are thrilled to introduce such an exciting range of immersive shopping experiences and custom activations onboard Star Princess,” said Starboard President and CEO Lisa Bauer.
“We have leveraged our deep expertise and global network to introduce first-at-sea boutique and brand offerings, including a special barrel of Angel’s Envy bourbon that is exclusively available to Star Princess guests.
“We’re proud to continue to expand our relationship with Princess Cruises and to curate distinct product collections and one-of-a-kind retail experiences designed to make each voyage unforgettable.”
“Our mission is to offer a refined, destination-rich cruise experience onboard Star Princess that blends relaxation, cultural immersion and singularly memorable experiences,” added Princess Cruises Vice President Hotel Operations Alfredo Jimenez.
“Starboard is helping us fulfil that mission with an array of unforgettable custom retail experiences that engage and delight our guests and elevate their entire trip.” 🛳️
