MIDDLE EAST & AFRICA. The Middle East & Africa Duty Free Association has announced that the 2026 MEADFA Conference will be staged in Rabat, Morocco from 15-17 November.
This edition in the Moroccan capital will mark a milestone for one of the key travel retail events, as it celebrates its 25th anniversary.
The event will take place at the Four Seasons Hotel Rabat at Kasr Al Bahr, bringing together senior stakeholders from across the duty-free and travel retail sector for three days of industry dialogue, networking and celebration.
According to MEADFA, the landmark edition will reflect on its 25-year contribution to the development of the channel across the Middle East and Africa, while setting the agenda for future growth in one of the industry’s most dynamic regions.
MEADFA President Abdeslam Agzoul said: “Rabat is a city rich in culture and heritage, and an inspiring setting in which to celebrate a very special milestone for our Association.
“As a major business hub in Morocco and the wider region, it provides a dynamic backdrop for dialogue and collaboration.
“As MEADFA marks its 25th anniversary, this year’s conference offers a valuable opportunity for our community to come together, reflect on the progress our industry has made across the Middle East and Africa, and look ahead to the opportunities that lie ahead.
“On behalf of the MEADFA Board, I look forward to welcoming our colleagues and partners from across the global duty-free and travel retail industry to Rabat for what promises to be a memorable and meaningful gathering.”
Tax Free World Association President Sarah Branquinho commented: “TFWA is delighted to support the MEADFA Conference once again, particularly in this landmark year as the Association marks its 25th anniversary.
“For a quarter of a century, MEADFA has played a vital role in bringing together the duty-free and travel retail community across the Middle East and Africa, creating a platform for meaningful dialogue, collaboration and growth.
“As these regions continue to be among the most dynamic and influential in our industry, the conference provides an important opportunity for stakeholders to exchange insights, strengthen partnerships and collectively guiding the growth of travel retail.”
MEADFA noted further programme details and additional information will be announced in due course. ✈
