MALAYSIA. The Lego Group has launched its Let’s Go Malaysia 2026 campaign in Kuala Lumpur International Airport Terminal 1 in partnership with Malaysia Airports.
Running until 30 June, the activation supports the Visit Malaysia Year 2026 initiative, showcasing the country’s rich heritage through Lego bricks.
Lego Group General Manager of Singapore, Malaysia and APAC Travel Retail Nina Patricia Da Costa said, “The Lego Group is delighted to collaborate with Malaysia Airports to bring the Let’s Go Malaysia 2026 campaign to life at KLIA Terminal 1.
“Through the creative versatility of Lego bricks, we are able to reimagine Malaysia’s iconic landmarks in a way that inspires curiosity and connection.
“This collaboration celebrates the country’s rich cultural diversity and architectural heritage, creating a memorable experience for travellers as they begin their journey through Malaysia.”
Malaysia Airports Managing Director Dato’ Mohd Izani Ghani added, “As Malaysia’s gateway to the world, KLIA’s collaboration with The Lego Group enhances the passenger experience through a creative Lego installation that brings storytelling and play into the airport environment.
“The showcase supports the spirit of Visit Malaysia 2026 by offering local and international visitors a distinctive first impression of Malaysia’s cultural diversity through an iconic toy, while adding meaningful moments of engagement for families and travellers of all ages.”
Lego takes flight
International and Malaysian travellers are invited to experience the activation, featuring immersive Lego-built displays that represent Malaysia’s famous landmarks and heritage, including the Mini Airport.
For a playful travel experience, the Lego Group has collaborated with luxury retailer Valiram to showcase sets, such as the 40817 Lego Yellow Travel Suitcase and 31160 Aircraft: Race Plane, alongside creative builds, including 10474 Creative Vehicles and 31376 Cute Hamster with Flower.
Celebrating Malaysia’s culture and heritage, the Let’s Go Malaysia 2026 campaign features miniature brick replicas of famous landmarks, inviting visitors to discover the architecture and stories behind them.
Designed to engage passengers and enhance their journey, Lego travel and landmark-themed sets offer interactive entertainment during long-haul flights, while highlighting Malaysia as a destination. ✈
