SOUTH KOREA. Lotte Duty Free has partnered with SK-II to host an exclusive beauty masterclass spotlighting the Skinpower Re-new collection.
The three-day VIP-only event runs until tomorrow (26 February) at the travel retailer’s Star Lounge in its flagship Myeong-dong store in Seoul, with participation limited to 60 top-tier Korean customers.
The programme features two 90-minute sessions daily, introducing SK-II’s latest anti-ageing skincare line through an engaging brand experience for VIP customers.
Guests also participated in a floral workshop and received personalised two-on-one hand massages, complemented by tailored skincare consultations.
The space was reimagined as an immersive SK-II environment, blending botanical displays with its premium product range to deliver a fully sensorial brand experience.
To complete the experience, guests were given welcome gifts and floral bouquets, and enjoyed flower-inspired desserts and beverages aligned with the event’s concept.
Lotte Duty Free highlighted its commitment to delivering high-value customer engagement through its strategic partnerships with global beauty brands, hosting exclusive events every month.
An official from Lotte Duty Free said, “We are very pleased to have successfully hosted an invitation event for VIP customers together with SK-II, a globally popular brand.
“Lotte Duty Free will continue to collaborate with various brands to consistently provide differentiated benefits and services for our top-tier customers.” ✈
