AUSTRALIA. Western Sydney International (Nancy-Bird Walton) Airport (WSI) has awarded leading Out of Home (OOH) media company JCDecaux the contract to manage the digital advertising assets at Australia’s new 24-hour international gateway.
WSI is on track to open for domestic and international passenger services by the end of October this year, following the launch of cargo services by the end of July.
JCDecaux has signed on to partner with WSI for the next decade, during which the company will manage a fully digitised portfolio of 27 assets across the airport’s terminal precinct as well as critical roadways.
WSI CEO Simon Hickey said, “JCDecaux operates premium airport media networks at leading international gateways globally, including Heathrow, Dubai and Singapore airports, and we’re delighted they’ll now deliver a comprehensive series of digital advertising assets at WSI.”
“We’re thrilled to be partnering with them and for businesses and brands to harness this opportunity to deliver creative advertising assets to a diverse and highly engaged audience of domestic and international travellers.”
JCDecaux Australia & New Zealand Co-Chief Executive Officer David Watkins said: “WSI is an exceptional airport development. We’re proud to partner with WSI to create a premium airport media network from the ground up.
“We’ll deliver a fully digitised suite of internal and external assets designed around the passenger journey, giving brands high-attention, high-quality ways to connect with travellers from day one.”
WSI Chief Customer and Commercial Officer Alison Webster said the airport company was excited to have JCDecaux join Sydney’s new global gateway – giving the Greater Sydney market access to a high-quality OOH advertising network and exposure to new local, domestic and international customers.
“JCDecaux’s extensive portfolio reaches more than 850 million people globally, demonstrating their world-leading approach to digital advertising that connects businesses and brands to new customers each day,” she said.
“This is an excellent opportunity for domestic businesses to reach new markets and equally a valuable new channel for global brands to speak to one of Australia’s fastest-growing and most vibrant regions – Western Sydney.”
As reported, WSI awarded Lagardère AWPL dual ten-year contracts to run the new gateway’s duty-free and travel essentials concessions. Click here for more. ✈
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