The Jessica’s Secret Index cross-category ratings for February

CHINA. The Moodie Davitt Report is pleased to publish our popular Jessica’s Secret Index for February covering spirits & wine, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.

The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base.

The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis.

At a glance

  • February 2026 shows month-on-month position movements from the January 2026 Index for spirits & wine.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Spirits & Wine Brand Searches February 2026

1. Kweichow Moutai Feitian 53%
2. Martell Cordon Bleu Cognac 40%
3. Penfolds BIN 407 14.5%
4. The Dalmore The Trio 40%
5. The Macallan Colour Collection 12 Year Old 40%
6. Penfolds Bin 389 Cabernet Shiraz 2014
7. Hennessy V.S.O.P 40%
8. Hennessy XO 40%
9. Martell XO 40%
10. Suntory Yamazaki 12 Year Old 43%
11. The Dalmore 12 Year Old 40%
12. Suntory Hibiki 21 Year Old 43%
13. Rémy Martin XO Excellence 40%
14. Absolut Vodka Original 40%
15. The Macallan Colour Collection 15 Year Old 43%
16. Royal Salute 21 Year Old 2021 CNY Edition 40%
17. Johnnie Walker Double Black Label Blended Scotch Whisky 40%
18. Johnnie Walker Black Label 12 Year Old 40%
19. Remy Martin Louis XIII 40%
20. Laphroaig 10 Years Old 40%


At a glance 

  • February 2026 shows month-on-month position movements from the January 2026 Index for makeup.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Makeup Brand Searches February 2026

1. YSL Le Cushion Encre de Peau Foundation #B20
2. Tom Ford Eye Color Quad #04
3. Chanel Le Rouge Duo Ultra Tenue Ultra Wear Liquid Lip Colour #40
4. Chanel Les Beiges Eyeshadow Palette #light
5. Albion Elegance La Poudre Haute Nuance #01
6. Chanel Ultra Le Teint Fluide Foundation #BD01
7. YSL Rouge Volupté Shine #46
8. Giorgio Armani Lip Maestro#405
9. Clinique Cheek Pop #08 Melon POP
10. Chanel Rouge Coco Falsh Color Shine #90
11. Givenchy Prisme Libre Setting & Finishing Loose Powder #1
12. Dior Addict Lip Glow Balm #001
13. Tom Ford Lip Color #16
14. Tom Ford Slim Lip Color Shine #152
15. Nars Light Reflecting Pressed Setting Powder #Crystal
16. Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow #226
17. Estée Lauder Double Wear Stay-in-Place Makeup #17
18. YSL The Slim Valentine’s Day Collector #1988
19. Chanel N°1 De Chabel Lip and Cheek Balm #3
20. Dior 5 Couleurs Couture Eyeshadow Palette #649


At a glance

  • February 2026 shows month-on-month position movements from the January 2026 Index for skincare lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Skincare Brand Searches February 2026

1. Helena Rubinstein Replasty Age Recovery Night Cream
2. La Mer The Treatment Lotion 150ml
3. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
4. La Mer Crème de la Mer
5. Clé de Peau Beauté Correcting Cream Veil
6. Helena Rubinstein Re-Plasty Age Recovery Day and Night Set
7. Estée Lauder Revitalizing Supreme+ Youth Power Soft Creme
8. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
9. Lancôme Advanced Genifique Youth Activating Concentrate Duo
10. SK-II Facial Treatment Essence
11. Clarins Double Serum Anti-Aging + Anti-Wrinkle Serum
12. La Mer The Eye Concentrate
13. La Mer The Renewal Oil
14. La Prairie Skin Caviar Liquid Lift
15. Helena Rubinstein Powercell Skinmunity Youth Reinforcing Serum
16. SK-II Pitera™ Deluxe Set (Facial Treatment Essence+Clear Lotion)
17. SkinCeuticals Phyto Corrective Hydrating Soothing Fluid
18. Guerlain Abeille Royale Adavanced Youth Watery Oil
19. Estée Lauder Advanced Night Repair Eye Supercharged Gel-creme Duo Set
20. Lancôme Absolue Revitalizing Eye Cream Duo


At a glance

  • February 2026 shows month-on-month position movements from the January 2026 Index for fragrances.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Fragrance Brand Searches February 2026

1. Chanel Coco Mademoiselle edp
2. Chanel 1957 les exclusifs de chanel edp
3. Le Labo Santal 33 edp
4. Byredo Rose of No Man’s Land edp
5. Tom Ford Oud Wood edp
6. Chanel Gabrielle edp
7. Jo Malone London Wood Sage & Sea Salt Cologne
8. Chanel Coco Mademoiselle edp Intense
9. Chanel Gabrielle Essence
10. Chanel Bleu De Chanel Parfum
11. Giorgio Armani Prive The Yulong edt
12. Dior Sauvage edt
13. Penhaligon’s The Coveted Duchess Rose edp
14. Jo Malone London Wild Bluebell Cologne
15. Creed Silver Mountain Water edp
16. Chanel Chance Eau Tendre edt
17. Loewe Aire Sutileza edt
18. Maison Margiela Replica Lazy Sunday Morning edt
19. YSL Libre edt
20. Le Labo Bergamote 22 edp


At a glance

  • February 2026 shows month-on-month position movements from the January 2026 Index for confectionery lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Confectionery Brand Searches February 2026

1. Ferrero Rocher Box 375g
2. Lindt Assorted Napolitains Carrier Box 250g
3. Ferrero Rocher Box 600g
4. Godiva Tower Napolitains Medium 450g
5. Lindt Gold White Bar Stracciatella 300g
6. Hershey’s Kisses Cookie and Cream 200g
7. Toblerone Dark with Honey & Almond Nougat 360g
8. Brookside Dark Chocolate Açai And Blueberry Flavors Pouch 198g
9. Cadbury Dairy Milk Fruit & Nut Tablet 300g
10. Lindt Silver Dark Bar 300g
11. Godiva Milk Chocolate Pearls 43g
12. Ferrero Rocher Collection 24pcs 269g
13. Lindt Excellence 70% 100g
14. M&M’s Candy Tin 200g
15. Toblerone Tiny Crunchy Almonds Bag 272g
16. Toblerone Swiss Milk Chocolate with Honey & Almond Nougat 100g
17. Toblerone Tiny Milk Bag 272g
18. Godiva Grand Coeur Iconique
19. Venchi Mini book metal tin with assorted Chocolate 119g
20. RitterSport Dark Whole Hazelnuts 100g


At a glance

  • February 2026 shows month-on-month position movements from the January 2026 Index for watch lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Watch Brand Searches February 2026

1. Cartier Ballon Bleu de Cartier watch, 28mm, quartz movement, steel
2. Rolex Submariner Date, Oyster, 41mm, Oystersteel, Green
3. Rolex Oyster Perpetual GMT-Mater II in Oystersteel, 40mm, black dial, Jubilee bracelet, red and blue Cerachrom bezel
4. Rolex Oyster Pertetual Lady-datejust, 28mm, Oystersteel and Everose gold, olive green diamond-set dial, Jubilee bracelet, five-piece links
5. Cartier Tank Solo watch, Small model, steel, leather, Black calfskin strap
6. Rolex Oyster Perpetual Lady-Datejust, 28mm, Oystersteel and white gold, pink diamond-set dial, Oyster bracelet
7. Cartier Ballon Bleu de Cartier Watch 33mm, steel, diamonds
8. Rolex Oyster Perpetual Submariner Date, 41mm, Oystersteel, black ceramic, black dial
9. Jaeger-LeCoultre Reverso One, Duetto, stainless steel
10. IWC Portugieser Chronograph, 40.9mm, stainless steel case, automatic, self-winding, blue alligator leather strap, 79350 Calibre, 44 hours power reserve
11. Rolex, Lade-Datejust, Oyster, 28mm, Oystersteel and Everose gold, mother-of-pearl dial
12. Longines Primaluna, Quartz bracelet, women
13. Cartier Ballon Bleu de Cartier watch, 33mm, steel, pink
14. Cartier Tank Louis Cartier watch, Small model, quartz movement, 18K yellow gold, brown alligator leather strap
15. Longines La Grande Classique De Longines, 24mm, quartz movement
16. Cartier Tank Must watch, steel on steel, mechanical movement, Square-shaped dial, blue crown, Calendar aperture at 6 o’clock
17. Longines The Longines Master Collection, 40mm, automatic movemnet, alligator leather with calf leather underside
18. Jaeger-LeCoultre Master Ultra Thin Moon, 39mm, rose gold, Ivory dial, brown alligator leather strap
19. Omega De Ville Prestige, 36.8mm, self winding, steel on steel, silver dial, date window at 3 o’clock
20. Cartier Ballon Bleu de Cartier watch, 33mm, automatic movement, steel, 11 diamonds at 1-11 o’clock


At a glance

  • February 2026 shows month-on-month position movements from the January 2026 Index for bag lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Bags Brand Searches February 2026

1. Louis Vuitton CarryAll PM
2. Chanel Mini Classic Handbag, Lambskin, Gold-Tone Metal, Black, 20 × 6 × 12cm
3. Chanel 25 Small Handbag, Black, Grained calfskin & gold-tone metal, 26 x 14 x 30cm
4. Louis Vuitton All In BB, Monogram
5. Louis Vuitton Speedy Bandoulière 20, Beige, Monogram, 20.5 × 12 × 13.5cm
6. Louis Vuitton Diane Satchel, Monogram canvas, 24 x 9 x 15cm
7. Louis Vuitton NéoNoé MM, Rose Poudre, 26 × 17.5 × 26cm
8. Louis Vuitton CarryAll Cargo PM, Black, lambskin, polished palladium-finish hardware
9. Louis Vuitton Boulogne PM, Monogram, 26 × 9.5 × 16cm
10. Louis Vuitton Nano Speedy, Monogram Canvas, 16 × 7.5 × 10cm
11. Louis Vuitton Nano Boulogne, Monogram, 19 × 8 × 13cm
12. Louis Vuitton OnTheGo PM Tote, Monogram and Monogram Reverse Canvas, detachable coin purse
13. Chanel Classic Wallet On Chain, Black, Lambskin & Silver-Tone Metal, 19.2 x 3.5 x 12.3cm
14. Chanel 22 Small Handbag, Shiny Calfskin & Gold-Tone Metal, Black, 37 x 7 x 35cm
15. Louis Vuitton Speedy Bandoulière 25, Monogram Canvas, 25 x 15 x 19cm
16. Chanel Small Classic Handbag, Grained Calfskin & Gold-Tone Metal, Black, 23 × 6 × 14.5cm
17. Chanel 25 Medium Handbag, Grained Calfskin & Gold-Tone Metal, Black, 30 x 15 x 40cm
18. Louis Vuitton CarryAll BB, Monogram, 26 x 10 x 17cm
19. Chanel Mini Flap Bag with Top Handle, Grained Calfskin & Gold-Tone Metal, Black, 19 x 9 x 13cm
20. Louis Vuitton CarryAll MM


At a glance

  • February 2026 shows month-on-month position movements from the January 2026 Index for jewellery lines.
  • Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
  • Hover over individual SKUs to show month-on-month movement.

The Jessica’s Secret Index – Top Jewellery Brand Searches February 2026

1. Van Cleef & Arpels, Vintage Alhambra pendant, 18K yellow gold, Carnelian
2. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, carnelian
3. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, 18K rose gold, Carnelian
4. Tiffany T smile pendant in 18K rose gold, small
5. Cartier Love wedding band rose gold
6. Cartier Love bracelet, small model, rose gold
7. Bvlgari Divas’ Dream Necklace, 18K rose gold, mother-of-pearl, one diamond
8. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, 18K yellow gold, Onyx
9. Van Cleef & Arpels, Sweet Alhambra pendant, 18K rose gold, Carnelian
10. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, mother-of-pearl
11. Cartier, Love necklace, 2 diamonds, yellow gold
12. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, 18K white gold
13. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, mother-of-pearl
14. Cartier Love bracelet, rose gold
15. Van Cleef & Arpels Sweet Alhambra bracelet, 6 motifs, 18K rose gold
16. Bvlgari Divas’ Dream Necklace, 18K rose gold pendant, mother-of-pearl, diamond, paved diamonds
17. Van Cleef & Arpels Sweet Alhambra bracelet, 18K rose gold, Carnelian
18. Van Cleef & Arpels, Sweet Alhambra pendant yellow gold, mother-of-pearl
19. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, rhodium-plated 18K white gold, Chalcedony
20. Cartier C de Cartier wedding band, rose gold, 1 diamond

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