SOUTH KOREA. Lotte Duty Free has partnered with Paradise City on a joint marketing programme offering integrated hotel and duty-free shopping benefits for foreign travellers.
The Memorandum of Understanding was signed on 24 April at Paradise City in Yeongjongdo, Incheon, attended by key representatives from both companies, including Lotte Duty Free Head of Marketing Namgung Pyo and Paradise Sega Sammy IR Marketing Group Head Kim Jae-hwan.
The initiative supports Lotte Duty Free’s push to grow its premium customer base following its return to Incheon Airport after a three-year absence. On 17 April, the retailer began operating a ten-year concession covering perfumes, cosmetics, liquor and tobacco across the DF1 Zone multi-store footprint.
The agreement seeks to deliver a one-stop retail and entertainment experience while strengthening marketing performance by leveraging shared customer data and channels.
Under the agreement, both companies aim to create shared value by attracting new customers and increasing repeat visits, while enhancing their premium positioning through integrated membership and services.
Paradise City hotel guests will receive a dedicated coupon book from Lotte Duty Free, including discount coupons worth up to US$121, a Gold membership upgrade and KRW90,000 (US$61) in Pre LDF Pay credits. In exchange, Lotte Duty Free customers will enjoy preferential premium rates at Paradise City.
To further support the collaboration, promotional videos will be displayed at Lotte Duty Free stores and Star Avenue at its Myeongdong flagship.
Lotte Duty Free Head of Marketing Namgung Pyo said, “Through this agreement with Paradise City, we will be able to offer foreign VIP customers a premium experience that combines shopping and entertainment.
“By leveraging the strengths of both companies, we aim to contribute to attracting more inbound tourists through differentiated marketing.” ✈
